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What Is Strategy?

At Advantage, we live and breathe strategy — and we encourage our clients to do the same. Do you know where your business is now? Where you want it to be? Can you envision the processes, people and capabilities you will need to get from “here” to “there?” Successful strategy is all about movement, but you need to start at the beginning. This blog by Mike Arauz will help clear your head.

In the world of business and marketing, “strategy” is frequently used, yet rarely useful. For all of our strategy statements, strategic roadmaps, corporate strategies, launch strategies, innovation strategies, and on and on and on, the ideas that we label as strategy fail to affect meaningful change.

The problem is not that strategy as a concept fails us, but rather that we don’t really understand what strategy is.

As a student of strategy, I’m trying to figure out what strategy means to me, and how I practice it in my work. My hope is that by being able to explain it (or at least understand it clearly myself), I will be better able to develop strategies for others that are clear, insightful, and effective. I want to become a master at creating strategies that inspire action.

Here’s where I’m starting …

Strategy is the practice of figuring out the best way to get from here to there. Read more »

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