A Logo is Not a Brand

Can you describe every aspect of your company’s brand? Unless you fully understand branding, you can’t fully understand sales OR be a highly effective leader. In this blog for Harvard Business Review, Dan Pallotta explains that “brand is everything, and everything is brand.” Which means:

  • brand is your strategy
  • brand is your ‘calls to action’
  • brand is your customer service
  • brand is the way you speak
  • brand is all of your communication tools
  • brand is your people
  • brand is your facilities
  • brand is your logo and visuals (okay, we knew that one)

Read the blog to get a better handle on how you’re perceived by customers — and consider whether your brand is the one you really want.

The Advantage Team

Advantage Performance Group creates and delivers custom solutions from best-in-class learning providers to help leaders lead, sellers sell, and businesses flourish. Check out our free resources, and have a virtual cupcake on us!

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