A Logo is Not a Brand

Can you describe every aspect of your company’s brand? Unless you fully understand branding, you can’t fully understand sales OR be a highly effective leader. In this blog for Harvard Business Review, Dan Pallotta explains that “brand is everything, and everything is brand.” Which means:

  • brand is your strategy
  • brand is your ‘calls to action’
  • brand is your customer service
  • brand is the way you speak
  • brand is all of your communication tools
  • brand is your people
  • brand is your facilities
  • brand is your logo and visuals (okay, we knew that one)

Read the blog to get a better handle on how you’re perceived by customers — and consider whether your brand is the one you really want.

The Advantage Team

Advantage Performance Group is a professional services firm dedicated to providing a continuous stream of creative learning solutions that equip individuals, teams and organizations to be the best at what they do.

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