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The Advantage Way System
Link Your Training Investment Directly to Business Results
When you implement The Advantage Way system, your training will create measurable business impact. We guarantee it.  Guaranteed Business Impact From Training
Research shows that 85% of all training has zero impact on job performance. Advantage decided to help its clients beat those odds.
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Our solution is The Advantage Way system. We guarantee—in writing, complete with financial assurances—that when you implement The Advantage Way system, your organization will achieve documented business results as well as improved job performance. And for the first time, you will be able measure the business impact of training—solid proof of its value to your organization.
Introducing The Advantage Way System
The Advantage Way system is a unique training effectiveness methodology that ensures your training creates measurable business impact. This scientifically robust methodology is the result of our strategic alliance with Robert O. Brinkerhoff, Ed.D., a world renowned authority on training effectiveness and evaluation. It is based on more than 30 years of research and practice, and has been proven with organizations that include American Express, Motorola, Boeing, Anheuser-Busch, Hewlett-Packard, EDS, QUALCOMM, and many others.
The Advantage Way system is an innovative, high-impact conceptual framework for building learning and business impact throughout your organization. It creates a clear linkage between your learning interventions and business objectives. It incorporates our proprietary Success Case Evaluation Method℠, a practical way to measure and demonstrate both behavioral and bottom-line results. The system includes highly interactive programs for HRD professionals and managers, both aimed at the goal of delivering better business results from training. The Advantage Way is also easy to implement, enabling your organization to convert learning consistently, quickly, and effectively to maximize that business result.
How Your Organization Benefits
The Advantage Way system enhances the results of any training program, and thus acts as a key leverage point for all training initiatives. When this system becomes an integral part of their training culture, organizations find that:
- training is more tightly aligned to specific business challenges and achieves targeted business results
- productivity improves
- training professionals are sought as valued business partner consultants, and evaluated on their contribution to the success of their organizations
- learners and managers are involved, committed, and focused before training takes place
- cultural or systemic obstacles that may impede learners' success back on the job are identified and removed
- there is organization-wide commitment to the strategies and processes that reinforce new behaviors after training, including coaching and measurement
System Components
The Advantage Way system includes a full suite of processes, tools and techniques that support the entire learning and
performance management lifecycle. Key system components include
1. Impact Map methodology - a breakthrough concept and tools for rapidly identifying training needs, evaluating options, and prototyping innovative solutions
2. Success Case Evaluation Method - a proprietary process that rapidly measures and documents the bottomline value of training and identifies what is and isn't working back on the job
3. Certification workshops and technology transfer - a powerful and highly engaging workshop for even the most seasoned Learning & Development professional. This developmental experience will crystallize the link between training and business results. Participants will walk away with cuttingedge and highly practical skills and tools for implementing the system.
4. Impact Booster sessions - tools for helping managers increase their business units' performance, results, and ROI from training
5. The Advantage Way Library - access to a "best practice" library of tools, surveys, impact maps, manager job aids and guides, and evaluation studies used by other organizations in their implementations to achieve business results from training
6. Consulting and implementation support - implementation coaching and support by a senior Advantage Performance consultant
Workshop Snapshots
Training achieves the greatest business impact when HRD professionals and managers work in concert. For this reason, organizations are best served by implementing both The Advantage Way Certification for HRD Professionals™ and The Advantage Way for Managers™ workshops. This implementation strategy enables training professionals to be leaders in their organizations. It then lays the groundwork for more successful training interventions by clarifying for managers their critical dual roles of building learner focus prior to training and providing performance support after training.
For Your HRD Organization:
The Advantage Way Certification for HRD Professionals™
The Advantage Way Certification for HRD Professionals is the first step for your Learning & Development professionals to become certified in this proven technology. In a three-day experiential learning format, the workshop provides a thorough grounding in the key elements underlying The Advantage Way. Your HRD organization benefits from:
- training that is more tightly aligned to specific business goals and achieves targeted business results the creation of critical partnerships between training professionals and managers, necessary to turn new learning into valuable on-the-job performance
- HRD professionals who are sought as valued business partner consultants
- HRD professionals who are evaluated on their contribution to the success of their organizations, rather than on the amount of training conducted
- training budgets that are not the first item cut in lean times
HRD professionals learn to help their customers achieve targeted business results through planning and delivering training that is tightly aligned to specific business goals.
Learning Outcomes
The Advantage Way Certification for HRD Professionals develops training professionals who:
- understand a new, high-impact conceptual framework for building organizational learning and business impact
- can apply Impact Map tools to increase and clarify business linkage, and help earn management support
- are ready to plan and co-facilitate Impact Booster sessions for managers
- are able to use the Success Case Evaluation Method to measure business impact and ROI, and leverage successful applications of the learning
Program Description
This workshop is implemented as a three day program using case studies, application exercises, and group discussions to build competence in The Advantage Way.
Day 1 - Participants learn the importance of training activities within the context of a total high-impact learning solution. The concepts of "learner intentionality" and "performance support" are introduced and reviewed in depth. The consequence of this methodology for enhancing the credibility of the HRD function is also discussed.
Day 2 - Participants focus on the strategic uses for Impact maps - how and why they are used, and the different types of maps that can be developed. Participants learn to conduct Impact Map interviews and analysis. They learn how to use maps to identify critical needs and business linkage to learning outcomes, and to communicate the value of the map to managers and other stakeholders. Participants practice creating four different types of Impact Maps. Lastly, they apply impact map principles and methods to case studies and their own situations.
Day 3 - Participants learn the steps in the Success Case Method. They practice several of the skills (including writing survey questions and interviewing training participants) and begin to plan their first evaluation study. The second part of the day focuses on The Advantage Way for Managers workshop. They experience part of this program themselves; and learn how to use it for maximum effect.
For Your Managers:
The Advantage Way for Managers™
The Advantage Way for Managers (Impact Booster) provides managers and supervisors with tools and skills to ensure that the training their employees receive is tightly aligned to the specific business goals of their unit. This process also enables managers to virtually eliminate training that doesn't make a difference on business results. The Impact Booster is available in various formats to fit your organization’s needs and constraints.
- iBooster (web-based) version
- Classroom version
- Webinar (teleconference) version
During the module, managers learn to leverage The Advantage Way training effectiveness methodology in order to achieve:
- improved employee and business unit productivity
- increased alignment of employee performance with business needs and goals
- increased ROI from learning and training expenditures
- employees better able to guide their own learning and performance
- improved employee morale and retention
- improved coaching and support by managers
Managers also develop increased overall competence from building a broader perspective on the active role they play in delivering business impact.
Managers make sure that each employee understands why he/she is attending training, and why it is important to fully use new skills and knowledge back on the job.
Learning Outcomes
The Advantage Way for Managers workshop helps managers build knowledge and skills in:
- how learning is translated into improved individual and business performance
- how to use Impact Map tools to increase and clarify business linkage
- simple but vital steps they can take to support employee learning and drive improved performance
Program Description
The Advantage Way for Managers workshop is typically 3.5 hours in one session, and reveals the roles managers must fill in order to effectively assist their subordinates in maximizing their performance. The workshop prepares managers of trainees to identify and communicate clear business outcomes that trainees should produce as a result of attending training. Also, managers discover what they must do to support performance to produce those results.
The Advantage Way System Licensing
By purchasing a System License to The Advantage Way, you receive the right to use all principles, concepts, and tools in the system in an unlimited fashion within your organization for the life of the license.
The System License provides access to a complete library of the electronic files for all system tools, forms, surveys, facilitator guides, manager booklets, etc, plus the right to reproduce and use all of these tools within your organization. A sampling of these tools, resources, and support include:
- iBooster (web-based Impact Booster)
- Teleconference Impact Booster Facilitator's Guide
- Teleconference Impact Booster PowerPoint slides (and permission to conduct an unlimited number of Impact Booster Teleconference Sessions)
- Manager's Guide with pre-training Impact Map dialog and development materials, post-training Action Plan/Obstacles tools and processes, and tips for supporting business-related behavior change over the long term
- Learner's Guide
- Classroom Facilitator's Guide
- Impact Map template
- Action Plan template
- Obstacles Survey template
- Success Case Evaluation Method Tools
- 8 hours of implementation coaching and support by an Advantage Performance consultant
- 1 seat per year in a public certification workshop
- Participation in the Advantage Way User Group and User Conference
- Unlimited access to Advantage Way website library
- for Impact Maps
- for SCM surveys
- for sample SCM reports
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