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Building Business Partnerships
Use Partnering Strategies to Enhance Business Relationships
 Program Benefits
Building Business Partnerships, from Advance Consulting, Inc., focuses on optimizing client relationships-a key measure of success. The program helps your people learn constructive and collaborative partnering strategies they can use to positively impact all business relationships, including with internal and external clients, suppliers, vendors, and alliance partners. Building Business Partnerships participants learn the value of partnering, how to establish clear expectations, and actions needed to develop partnering strategies. They learn that partnerships are driven by elements such as common goals, values, trust, commitment, open communication, and collaboration. Participants also learn that joint accountability and responsibility are essential to working as a partner. Building Business Partnerships is a business planning session from which participants walk away with a plan outlining how they will build a stronger long-term partnership with a specific client.
After experiencing Building Business Partnerships, your people will be better able to:
- maintain and enhance all of their business relationships
- increase open and complete communication and collaboration
- clearly understand clients' needs, issues and strategies, and focus on common goals
- develop greater insight about solution ideas and additional opportunities
- go beyond symptoms to uncover the root causes of relationship conflict
- identify how best to use their team and resources to achieve optimum results
- determine the most effective way of working with clients, depending upon the level of partnership
- strengthen trust and loyalty, which translates to enhanced, long-term client engagements
Program Description
I. Levels of Partnering – Participants learn to define partnering categories and their associated attributes, and ways to be effective based on the client's needs, budget, costs, and service expectations.
II. Partnering Factors – Participants assess and rate their current business partnerships through:
- Common Goals – how to recognize, focus on, and commit to the higher, overarching goal
- Common Values – how to determine what is mutually important and work together despite differences
- Open and Complete Communication – the key to working through difficult times
- Trust – dependent on integrity and reliability, and often the deciding factor in determining partnerships
- Commitment – what it looks like and how to obtain it
- It Works – the overall sense of mutual respect, chemistry, and collaboration
III. Strategy and Action Planning–Throughout the workshop, participants analyze and build a strategic action plan for building a specific business partnership.
IV. Online Reinforcement–Participants access selected and content-specific reinforcement approaches from our library of online tools.
Implementation/Customization
Building Business Partnerships is a one-day, interactive workshop in which participants focus on developing a strategy that will enable them to build business partnerships with their clients. The program is an effective advanced class for participants of The Consultative Approach and can also be delivered as a standalone workshop for more senior audiences. A reinforcement website is available. Keynote speeches can also be customized and delivered based on this topic. A Deluxe Option includes customization, consulting, and action learning sessions as appropriate.
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