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Value-Added Negotiating
Create Win-Win Negotiating by Trading Values


Audience
Sales Associates, Major Account Managers, and their Sales Managers.

Users Include:
Bausch & Lomb, New York Times, Toshiba, Rayonier, Dow Chemical, Kendall Co.
Users Include:

Program Benefits
In today's competitive marketplace, there is a tremendous need for effective negotiating skills. Salespeople cannot succeed with selling skills alone, and negotiating to win new accounts and to protect profits with existing customers is a daily event. Porter Henry & Company's Value-Added Negotiating is a fast-paced, intensive program designed to answer this need. After Value-Added Negotiating, your salespeople and their managers will be better able to:
  • plan effective negotiations
  • set the stage by articulating shared interests
  • use strategic questions to surface positions and interests
  • learn how to value tradable issues
  • define parameters and sequencing offers
  • use a collaborative style and tactics to protect your company's interests

Program Description
Value-Added Negotiating is a highly interactive workshop that begins with a fun "Trading Game" that introduces participants to the challenges of negotiating. Salespeople learn how to plan a negotiation, including how to analyze the situation, determine values to trade, and elect tactics to use. Then they put newly learned skills to use practicing with real-life accounts using a customized case history. Value-Added Negotiating incorporates video exercises, teamwork, and roleplay to create a stimulating, high-energy event. Follow-up is built-in with PRO*Tool, a powerful tracking and reinforcement guide for effective on-the-job negotiating. Your company may also add an optional half-day module on team negotiating.

Implementation/Customization
Value-Added Negotiating is typically implemented in three phases:

  • self-study in which participants complete a Negotiating Styles questionnaire and identify real-life negotiating situations
  • a one and one-half day interactive workshop
  • in-field negotiation follow-up using the PRO (Performance Reinforcement organizer)*Tool

Customization includes a case history tailored to your company's own negotiating process and environment.


Learn about another powerful sales program from Porter Henry & Company: Field Coaching.

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c. 2007 Advantage Performance Group - 700 Larkspur Landing Circle, Ste. 125, Larkspur, CA 94939
Phone: 415-925-6832 or 800-494-6646 Fax: 415-925-9512