Create a Customer Experience Strategy

Malcolm Carlaw (President of our Thought Leader partners, Impact Learning Systems) warns that because social media and virtual communities have trained customers to want and expect more, all your customer touchpoints need to focus on improving customers’ business success. To achieve this, you must create a customer experience strategy that includes:

  • clear corporate service values and a culture that reflects them
  • the ability to measure how you deliver on your value promise at every customer touchpoint
  • extending your customer reach across channels and “into the clouds”
  • engaging customers in meaningful dialog about their experience with your company
  • appointing a Chief Customer Experience Officer (CCEO) to coordinate delivery of your value promise across the enterprise

Read the article »

The Advantage Team

Advantage Performance Group creates and delivers custom solutions from best-in-class learning providers to help leaders lead, sellers sell, and businesses flourish. Check out our free resources, and have a virtual cupcake on us!

Latest posts by The Advantage Team (see all)

Contact us

  • Add your phone number here if you'd prefer a prompt callback. Your job title and company name are not required but helpful to include. We look forward to hearing from you!
  • This field is for validation purposes and should be left unchanged.