Everywhere you look these days, you see more about social media. But if most of the chatter seems more about pop culture than profits, look again. There’s a reason social media is hot: it gets business results.
In his recent Mashable blog, “How the Fortune 500 Use Social Media to Grow Sales and Revenue”, Jamie Turner (chief content officer of the 60 Second Marketer) shows how Fortune 500 companies are using social media in five ways to generate measurable profits.
- Customer Retention
- Lead Generation.
“These five social approaches, though different in many respects, all have one thing in common: Each of the Fortune 500 use them to generate a profit. After all, they’re not using social media just to be social. They’re using it to make money.”
We guarantee you’ll find some valuable ideas in his blog that will benefit your overall social media strategy. After all, leveraging the power of social media is all about “providing helpful, useful information to the client.” And that’s the best strategy we know of for creating satisfied (and profitable) customers.