If trainers want to truly make an impact on organizations, what they need is a new mindset, not a new technique. They need to train courageously--to have the guts to break away from the usual approaches and identify what is really needed and what really works. Featuring numerous real-life stories and case studies, Courageous Training shares the processes, and the the new attitude HRD upstarts around the world are using to achieve results an a radical, non-traditional way. Drawing on examples from major companies and the authors' own years of experience, Courageous Training will show trainers how they can adopt a courageous mindset and achieve more powerful and effective results.

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Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional

Achieve Sales Excellence examines the new paradigm of business-to- business sales. This book is based on the results of a fourteen-year study, which asked business customers—the key constituent group of professional salespeople—to define the qualities of world-class salespeople and organizations. It offers unmatched insights into sales performance issues and the practices sales professionals and organizations must embrace to become world-class sales forces.

Robert O. Brinkerhoff, EdD is the premier global thought leader in training evaluation. His Success Case Evaluation Method^® (SCM) has been heralded as the simplest, most convincing way yet to measure the business impact of training.

Brinkerhoff’s new Berrett-Koehler release, Telling Training’s Story: Evaluation Made Simple, Credible, and Effective is a must-read. The book provides an in-depth look at the SCM process for uncovering factors that make or break training success, and then effectively managing those factors so that more learning turns into worthwhile performance. The process is based on years of research, rigorous testing, and proven results from global organizations.

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