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Advantage Performance Group to Host Nationwide Seminar Series on Achieving Measurable Business Results from Training

20-City Seminar Tour Kicks off Launch of New Training Concept based on the work of Author Robert O. Brinkerhoff

TIBURON, Calif. (Oct. 06, 2003) — Advantage Performance Group (APG), one of the world’s largest human performance consulting networks, today announced a multi-city seminar series on achieving measurable business results from training, based on the work of Robert O. Brinkerhoff, Ed.D., author of The Success Case Method and High Impact Learning. Running in twenty U.S. cities Oct. 24 – Dec. 4, the seminars are the first glimpse of an exciting suite of tools and breakthrough methods called The Advantage Way, an effective solution for supporting the entire learning and performance management lifecycle.

The result of 10 years of research, including pilot tests at blue-chip early adopters, the information presented in these seminars provides answers for seemingly entrenched training problems such as:

• Why 90% of training will never be transferred to the job or have an impact on the organization’s results
  
• How to get learners with varying skill levels and job responsibilities to customize for themselves a common learning experience
  
• How to get managers to understand that classroom learning needs to be reinforced with on-the-job coaching and eagerly do their part to ensure a satisfactory training outcome.
  
• How to easily evaluate training effectiveness in a way that senior management cares about
  

The seminars will be held in these cities:

Atlanta Thursday, Nov. 20 Boston Wednesday, Oct. 29 Charlotte, N.C. Wednesday, Nov. 19 Chicago Thursday, Nov. 13 Cincinnati Friday, Oct. 24 Dallas Tuesday, Nov. 4 Denver Thursday, Nov. 6 Detroit Wednesday, Nov. 12 Irvine, Calif. Wednesday, Nov. 5 Los Angeles Wednesday, Oct. 29	Minneapolis Thursday, Oct. 23 New York Tuesday, Oct. 28, Philadelphia Tuesday, Nov. 11 Phoenix Thursday, Dec. 4 Portland, Ore. Thursday, Oct. 30 San Francisco Tuesday, Nov. 11 San Jose, Calif. Thursday, Nov. 13 Seattle Thursday, Nov. 6 St. Louis Monday, Nov. 24 Washington Tuesday, Nov. 18

”The information in these seminars will be nothing short of critical for today’s training departments,” said Timothy Mooney, Partner, APG. “What we’re providing is a way for training professionals to significantly increase the contribution they make to the success of their organizations.”

The seminar begins at 8:00 AM with a program from 8:30-10:30 AM. Attendance is free for American Society of Training and Development (ASTD) and ISPI members and human resources and development professionals. Registration must be made in advance and can be reached online at www.advantageperformance.com/breakfast_info.html or by calling (866) 993-2822.

About Advantage Performance Group
Advantage Performance Group (APG) is one of the world’s largest and fastest growing human performance consulting networks, and was recently named as one of the largest management consulting companies in the San Francisco Bay Area by the San Francisco Business Times. APG partners with world-class developers of training solutions and then applies a unique methodology to help organizations maximize their training ROI. By “doing training right” rather than focusing on “writing the training,” APG has helped dozens of industry leaders maximize their training investments, including: Toyota, DaimlerChrysler, Edward Jones, General Electric, Hewlett-Packard, Microsoft and Bristol-Meyers Squibb. APG can be reached at www.advantageperformance.com.