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Advantage Performance Group Announces New Book by APG Partner Dr. Robert Brinkerhoff

Telling Training’s Story Speaks to the Core of The Advantage Way with Step-by-Step Guidelines for Success Case Method Evaluations

Tiburon, CA (March 16, 2006) - What all trainers know in their gut—that training and development is valuable and worthwhile—is something that needs to be proven over and over to line managers focused on bottom-line results. Hundreds of books and articles have been published about evaluating training, but most of the methods described are too elaborate, too complex, too costly, too difficult to effectively use—or worse, produce data nobody believes.

In Telling Training’s Story, (Berrett-Koehler Publishers), training effectiveness expert and Advantage Performance Group Partner Dr. Robert Brinkerhoff offers a simple, compelling way of evaluating training’s impact: the Success Case Evaluation Method^SM (SCM). Along with The High Impact Learning System, Success Case is a foundational element of APG’s The Advantage Way™ system, which ensures that training creates measurable business impact. Based on careful analysis of participants’ first-person accounts of their experiences in a training initiative, Success Case has been proven robust enough to withstand scrutiny from both a research and a business perspective and will not “choke” real-world practitioners and their clients with cumbersome methods and arcane statistical gyrations. The Success Case enables organizations to do much more than just measure and document the impact of training; it uncovers and pinpoints the factors that make or break training success. Armed with this information, training leaders and their clients can dramatically increase the ROI of future learning and performance initiatives.

Filled with examples, illustrations, tools, and checklists, Telling Training’s Story not only shares the power of the Success Case Method to evaluate training, it also offers practical step-by-step guidelines for doing practical evaluation studies and ensuring meaningful results.

Telling Training’s Story is available now from Amazon.com and other outlets and includes in-depth case studies from Allstate Insurance, Compaq Computer Corporation (now Hewlett-Packard), Coffee Bean and Tea Leaf® and Grundfos along with other examples.

After writing Telling Training’s Story, effectiveness expert Robert Brinkerhoff, along with his business partner, Dennis Dressler, made a full-time commitment to delivering and enhancing The Advantage WaySM system by joining APG as partners in September 2005.

The Advantage Way™ system is a unique training effectiveness methodology that enhances the results of any training program and ensures that training creates measurable business impact. The Advantage Way system guarantees that customers' training programs will achieve documented business results. The methodology is based on more than 30 years of research and practice by authors Dr. Robert Brinkerhoff and Dennis Dressler.

About Robert O. Brinkerhoff
Robert O. Brinkerhoff Ed. D., is a principal consultant and alliance partner at Advantage Performance Group. His clients include Anglo-American Corp., Bank of America, Pitney Bowes, the Federal Aviation Administration, the U.S. Postal Service, and the World Bank. He is the author of numerous books, including The Success Case Method, High Impact Learning and Telling Training’s Story.

About Advantage Performance Group
Advantage Performance Group (APG) is one of the world's largest and fastest- growing human performance consulting networks. APG partners with world-class developers of training solutions and then applies a unique methodology to help organizations maximize their training ROI—guaranteed. APG has helped dozens of industry leaders maximize their training investments, including: Toyota, DaimlerChrysler, Edward Jones, General Electric, Hewlett-Packard, Microsoft and Bristol-Meyers Squibb. APG can be reached at www.advantageperformance.com.