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Stockholm company BTS completes acquisition of Advantage Performance Group and Real Learning Company

BTS Group AB is world's leading business simulation training and consulting company

September 26, 2006 - Stockholm, Sweden's BTS Group AB (publ), the world's leading business simulation training and consulting company, today announced that it has completed the acquisition of the businesses of The Advantage Performance Group (APG) and The Real Learning Company (RLC) according to the intentions communicated in a press release on August 6, 2006.

APG and RLC recorded combined net revenues of USD 21.3 million in 2005 with an adjusted EBIT of USD 2.2 million. Based on the performance of APG and RLC in 2005, the acquisition would have added approximately 40 percent to the revenues of BTS in 2005. Added together, APG and RLC recorded a compounded annual growth during the period 2000-2005 in excess of 10 percent.

The BTS strategy for acquisitions aims to create a broader base for future organic growth, while actively consolidating a highly fragmented market and gaining the opportunity to serve new and existing customers with new products.

APG is a leading independent human performance consulting network represented by 35 full-time partners and more than 100 skilled training facilitators. The APG network is based on a franchise model where the partner/owners work exclusively with APG's product offerings.

"As Advantage Performance Group sought to expand market presence both domestically and globally, we wanted a strategic partner who shared our enthusiasm for helping clients achieve measurable business impact from training. Three years ago, we set out to fundamentally change the way our industry implements, evaluates and measures training with our proprietary Advantage Way^SM process. No other company we met with, other than BTS, shared the same passion for our vision. BTS has the resources to accelerate the adoption of Advantage's unique training program implementation and evaluation methods across the globe," says Mr. John Hoskins, Co-founder of Advantage Performance Group.

"This deal brings two of the elite US companies in our sector - with very high customer satisfaction and innovation - into the BTS family," says Mr. Henrik Ekelund, President and CEO of BTS Group AB. "APG and Real Learning have a solid track record of profitable growth, and the combination of our two organizations builds a stronger foundation for continued organic growth both in the US market and globally. Real Learning's new and innovative suites of solutions in sales and leadership development, combined with the BTS portfolio, forms a complete range of solutions within business acumen, sales and leadership to serve our global customer base. Also, the addition of APG's 35 full-time Partners, more than 200 customers, and over 100 independent facilitators creates a very strong market force in the US. APG's business model, based on strong individual incentives and a high proportion of variable costs, is very attractive," concludes Mr. Ekelund.

For further information, please contact:

• Mr. John Hoskins
  President and CEO
  Advantage Performance Group
  Cell phone +46-733-500 150
  E-mail jhoskins@advantageperformance.com
  
  
• Mr. Thomas Ahlerup
  Senior Vice President
  Investor and Corporate Communication
  BTS Group AB (publ)
  Phone +46-8-5870 7002
  Cell phone +46-768-966 300
  E-mail thomas.ahlerup@bts.com

About BTS Group AB
BTS Group AB is the leading and most successful consultant and training company within the segment of business simulations. BTS supports executive management in corporate change processes and the implementation of new strategies with the objective to create a more successful and profitable company. BTS delivers this through real life, tailor-made business simulations. All projects are managed as tailor-made business simulations delivered as e-learning solutions, software solutions, or as interactive seminars. Regardless of the delivery method, participants are given the opportunity to create their own experiences and instantly see the result of their efforts by working in a simulated environment where real live corporate data and conditions apply. All of this creates a highly efficient education process where business strategies and objectives are transformed into action, which in turn leads to a higher awareness of which decisions in the day-to-day business effect corporate profitability and success. The overall result is measurable and sustainable profit improvements.

BTS customers are leading global corporations. The BTS customer list currently includes 20 of the world's 100 largest companies including Coca-Cola, Weyerhaeuser, GM, Vodafone, Boeing, Telstra, Adobe, HP, Cisco, DHL, Honda, Toyota, GAP, SonyEricsson, Nokia, Scania and Sony.

BTS Group AB (publ) shares are traded on The Stockholm Stock Exchange under the symbol BTS B. Visit us at www.bts.com.