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Advantage Performance Group Announces Partnership with TRCLARK for Change Management Expertise
Dr. Timothy R. Clark’s ground-breaking change research, published in the newly released book, Epic Change: How to Lead Change in the Global Age (Wiley/Jossey-Bass 2008) is now available as a training workshop through Advantage Performance Group.
LARKSPUR, Calif. (August 6, 2008) —Advantage Performance Group, one of the world’s largest and fastest growing performance consulting networks announces that it has entered into an alliance partnership agreement with TRCLARK LLC to deliver the branded and marketleading change leadership course EPIC CHANGE®.
Organizations today face new combinations of speed and complexity in their markets. These conditions, which have become permanent characteristics of the global age, create a leadership environment in which leaders face a steady stream of adaptive challenges, making change management the gateway leadership competency of our time.
Based on a landmark study of large-scale organizational change, EPIC CHANGE® provides leaders a strategic-level roadmap and tactical-level toolkit to help them lead mission-critical change initiatives in their organizations. An organization’s ability to adapt and adjust to shifting demands is really a function of leadership’s capacity to summon and redirect institutional will.
The EPIC approach for change management has been successfully field-tested by leaders around the world, and provides new concepts and tools that build on the prior work of John Kotter, William Bridges, Daryl Connor, and Rosabeth Moss Kanter and takes change research to the next frontier. It provides fresh change leadership concepts that have immediate and practical impact such as:
- Early vs. late-stage failure
- Vision economics
- Dilemma of participation
- Competitive distance
- Span of uncertainty
- Symbolic importance
- Negative leverage
- Cultural lag
Stephen R. Covey calls EPIC CHANGE "absolutely brilliant material." Dave Ulrich, from the University of Michigan, calls it a "neo-classic."
"Any organization that is facing, or in the midst of, a major change initiative needs this course" said Annika McCrea, President and CEO of Advantage Performance Group. "We believe the addition of this course to our solutions portfolio allows us to help organizations address a challenge that isn't going to go away-–the challenge of relentless change."
EPIC CHANGE® can be delivered either in a classroom setting or in a virtual web-based classroom. The live virtual classroom option provides organizations additional flexibility, allowing leaders to access engaging instructor-led training from anywhere in the world via computer.
"We are very pleased to announce our partnership with Advantage Performance Group," said Timothy R. Clark, founder and chairman of TRCLARK. "We're confident that we have the right partner to accelerate our efforts to expand the reach of EPIC CHANGE® to the marketplace. With APG's track record and expertise, we intend to scale our delivery capability to a global level."
About Advantage Performance Group
Advantage Performance Group is one of the world’s largest and fastest growing performance consulting networks, drawing upon an elite team of globally-recognized thought leaders and solution developers, including TRCLARK. Our clients include dozens of industry leaders such as: Anheuser Busch, AT&T, Bausch & Lomb, Cellular One, Charles Schwab, Dell Computer, First Union Bank, Levi Strauss, Marriott, Merrill Lynch, Microsoft, Oracle, Sun Microsystems and many more. For more information about Advantage Performance Group, go to www.advantageperformance. com
About TRClark
TRCLARK LLC is an international research, consulting, and training organization that specializes in change management, leadership development, and organization performance. They advise leaders and organizations around the world, helping them navigate change and develop the competencies they need to compete in the global age. TRCLARK works with organizations in business, government, education, healthcare, and the non-profit sectors. For more information go to: www.trclarkglobal.com.
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