Rev Up Now
Economic trends are finally looking up, but the strength of upcoming business cycles is anybody's guess. So why do we recommend that you rev up your competitive engine now? Because while you’re nervously reworking the numbers, the smartest companies are taking care of business.

In this issue, we present ideas for getting revitalized and back in the competitive race. Just in time to help training professionals justify their budgets, we’re excited to introduce The Advantage Way^SM. This breakthrough approach links learning with business results and is transforming the way that Advantage partners work with clients (p.2). In an industry competing for talent, Catholic Health Initiative is creating the leaders that will make it the healthcare Work Community of Choice. While competitors are sidetracked with consolidations, Georgia-Pacific is helping sales managers coach to the strategic issues that will retain its leading edge. And even though all engines are purring, Toyota is safeguarding its foundation of excellence with some sizzling legal learning.

What’s the message? Rev up now and make sure that your organization stays competitively sharp as the next few business cycles shake out.

John Hoskins
ADVANTAGE CO-FOUNDER, SCOTTSDALE

Glenn Jackson
ADVANTAGE CO-FOUNDER, TIBURON

The Advantage Way: Blueprint for Business Results Through Learning
Advantage has aligned with a foremost expert to help organizations achieve the maximum value from every training investment:
Introducing the breakthrough
methodology The Advantage Way. Read the story.

Catholic Health Initiative Is Becoming the "Work Community of Choice"
Catholic Health Initiative’s 67 hospitals now have the leadership tools to keep great people in place and draw outstanding talent from across the healthcare industry. Read the story.

Georgia-Pacific Sharpens Its Strategic Coaching Focus
Georgia-Pacific is going far beyond sales-skills training with a strategic coaching initiative that ensures managers coach to key business drivers. Read the story.

Toyota Adds the "Wow" That Drives Learning Home
Toyota replaced its lecture-based legal training with the "zip and wow" of an extraordinary, interactive learning experience. Mock trial, anyone?. Read the story.