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News Releases - Media Coverage - Events

Whether you're an individual looking for timely information, or a member of the media seeking interviews, the newsroom is your source for our latest press releases, media coverage, events, media contacts, and more.

News Releases

• Annika McCrea Selected to Lead Advantage Performance Group Nationwide
  Seasoned Management Expert to Help Consulting and Training Network Continue Growth
  April 16, 2008
  
  
• Dr. Robert O. Brinkerhoff Honored by ASTD for Exceptional Contribution to Workplace Learning and Performance
  Advantage Performance Group Partner and Principal Architect of "The Advantage Way" to Join List of Leadership & Development Luminaries
  April 16, 2008
  
  
• Indiana University Kelley School of Business Team Wins BTS University Challenge
  MBAs Beat Other Area Top Business Schools in Contest to Run the Most Successful Multi-Billion Dollar Business
  April 15, 2008
  
  
• Stockholm company BTS completes acquisition of Advantage Performance Group and Real Learning Company
  BTS Group AB is world's leading business simulation training and consulting company
  September 26, 2006
  
  
• Advantage Performance Group Welcomes Human Performance Expert Steve Doolittle
  Professional with over 25 Years of Experience Brings Passion for Results to New APG Affiliate in Chicago
  July 6, 2006
  
  
• Advantage Performance Group Announces New Book by APG Partner Dr. Robert Brinkerhoff
  Telling Training’s Story Speaks to the Core of The Advantage Way with Step-by-Step Guidelines for Success Case Method Evaluations
  March 16, 2006
  
  
• Advantage Performance Group Runs Exciting 'Cash Flow Boot Camp' for Major U.S. Manufacturer
  Important Training Inspires Attendees, Forms Cornerstone of Company’s Management Development Framework
  Jan. 10, 2006
  
  
• World Renowned Training Experts Join Advantage Performance Group to Focus on Enhancing The Advantage Way™ System
  Robert Brinkerhoff and Dennis Dressler to Expand the Advantage Way to Achieve Practical Business Results and Maximize Training ROI for APG Customers
  Sept. 27, 2005
  
  
• Polly Thompson Joins Advantage Performance Group's Network of Performance Management Entrepreneurs
  Thompson Helps Clients Develop Tactics That Convey Their Brand Promise And Leverage Marketing Strategies
  July 11, 2005
  
  
• Advantage Performance Group to Host Nationwide Series of Briefings on the Eight Best Practices of World Class Sales Forces
  Complimentary 13-City Briefing Tour is “How to” for Accelerating Sales Potential Based on Landmark Study of over 7,000 Sales Forces
  March 28, 2005
  
  
• Advantage Performance Group to Host Free Previews of Interplay™ Business Simulation in New York and Oakland, CA
  Simulation Creates Measurable Business Impact through the Breakthrough Advantage Way™ Process that Gives Leaders and Managers a “Business-Owner” Mindset
  March 16, 2005
  
  
• Susan Sehring Sheehy Launches Advantage Performance Group Affiliate in Wisconsin
  Veteran Training Consultant Brings Sales Force and Leadership Development Expertise to Premier Human Performance Network
  Oct. 12, 2004
  
  
• Russ Holden Joins Advantage Performance Group Team as Pharmaceutical Industry Consultant
  Veteran Managed Care and Sales Training Expert to Further Boost Reputation of Human Performance Network in Pharma and Biotech Sectors
  Oct. 12, 2004
  
  
• Carol Bunn Launches APG Affiliate in Atlanta
  Veteran Training Consultant Brings Sales, Leadership Development and Customer Service Expertise to Premier Human Performance Network
  July 6, 2004
  
  
• Chuck Quakenbush Joins Advantage Performance Group Network of Entrepreneurs
  New APG Affiliate Brings Change Management and Coaching Expertise to Human Performance Consulting Network
  June 2, 2004
  
  
• Advantage Performance Group Debuts in 'Top Bay Area Company' Rankings, Achieves Record Sales in 2003
  Leading Human Performance Management Firm’s Success Due to Services that Fuel Client Growth by Linking Training Initiatives to Business Results
  Feb. 24, 2004
  
  
• Advantage Performance Group Launches New Product to Stamp out Unprofitable Training
  'The Advantage Way' Brings Together 10 Years of Research in a Powerful Methodology that Hardwires Training to Business Results
  October 27, 2003
  
  
• Advantage Performance Group to Host Nationwide Seminar Series on Achieving Measurable Business Results from Training
  20-City Seminar Tour Kicks off Launch of New Training Concept based on the work of Author Robert O. Brinkerhoff
  October 6, 2003
  
  
• APG and Chally Form Strategic Alliance to Provide Intelligent Hiring and Organizational Development Solutions
  Human Performance Consulting Firm Adds Premier Assessment Services
  August 26, 2003

Media Coverage

Five Best Practices for Sales Managers
by Steve Gielda
SellingPower.com (registration required)
April 3, 2006

There are few terms more overused than the term "best practices." Search Google using the key words "best practices" and "sales" and you'll come up with more than 20 million hits. Yet only "a tiny fraction" of what's published as best practices would truly qualify as such, says Steve Gielda, partner at Advantage Performance Group. Thus the crucial question for the sales manager aiming to incorporate true best practices into his organization is this: Which techniques are truly best practices and which are merely recommendations by a self-proclaimed expert? More ...


Aligning Employee Interests: Financial skills training can show personnel on all levels how to better a medtech company's bottom line
by John Scott and Joe Beilein
MX: Business Strategies for Medical Technology Executives newsletter
Mar/Apr 2006



Northwest Pipe Company: Building a Framework for Learning
By Kellye Whitney
Chief Learning Officer
February 2006



Identifying best practices: Common mistakes and tips for success
By Sarah Boehle.
Best Practices in Sales Training newsletter
From the editors of Training magazine
Feb. 15, 2006



DaimlerChrysler Services Mexico: Improving Customer Service Training
Jeff Tucker & Greg Gunther
Chief Learning Officer
December 2005



Changing Gears (registration required)
By Chris Taylor
Sales and Marketing Management Magazine
October 2005



Advantage Performance Group Adds Two Consultants
InsideTraining newsletter
Sept. 28, 2005

Tiburon, Calif.-based performance consulting network Advantage Performance Group announced yesterday that Robert Brinkerhoff and Dennis Dressler have joined the company. Founders of The Learning Alliance, a Michigan-based training consulting firm, Brinkerhoff and Dressler will work directly with Advantage's customers.
More ...


Reading minds: Understanding what makes your customers tick will help your sellers close more deals
By APG franchise partner Steve Gielda
and Dave Minionis, Ph.D.
Sales Promotion Magazine
April/May 2005


Changing Human Resources to Meet Business Demands
By John Hoskins, APG co-founder
Workforce Performance Solutions
April 2005


Translating training into business value
By Glenn Jackson
East Bay Business Times
March 25, 2005


Make it count: Six ways to ensure you’re getting the most out of your training dollars (864k pdf)
Sales Promotion Magazine
Feb/March 2005


Stepping In - Knowing when to intervene on a salesperson's behalf
by Betsy Cummings
Sales and Marketing Management Magazine
November 2004


A Prescription for Employee Training (172k pdf)
An Advantage Performance Group Case Study
By Susannah Wise
Velocity Magazine
4th Quarter 2004


In Their Shoes (72k pdf)
Understanding a customer's business problems is the key to solution selling. Here's how to train salespeople to truly feel their clients' pain.
By Betsy Cummings
Sales & Marketing Management Magazine
October 2004


ISPI Award of Excellence Recipient:
High Impact Learning: Strategies for Leveraging Business Results from Training (68k pdf)
Reviewed by Erika R. Gilmore, CPT
September 2004
Posted with permission of the International Society for Performance Improvement. Copyright 2004. Vol. 43, No. 8.
www.ispi.org.


Building a Competitive Edge in the Managed-Care Era
By Steve Gielda
MX
May/June 2004


Group Purchasing Trends
By Steve Gielda
MX
May/June 2004


New But Not Improved Part II
By Malcolm Fleschner
SellingPower.com
May 12, 2004


New But Not Improved
By Malcolm Fleschner
SellingPower.com
April 14, 2004


Gravy Trainers – Marin training franchiser finds its advantage in focus
By Sarah Duxbury
San Francisco Business Times
February 16, 2004


Maximizing Your Sales Training Dollars
By Lain Ehmann
SellingPower.com
January 5, 2004


Ken Dutkiewicz of Steelcase shares lessons learned on his large training initiative using a process from Advantage Performance Group for creating an "impact map" of their goals.
Interview by David Creelman
HR.com (registration is required to view article)
December 2, 2003


Companies Play with Staff Development
By David Goll
East Bay Business Times
December 8, 2003


Advantage Performance Group Launches New Product to Stamp out Unprofitable Training
Chief Learning Officer
October 30, 2003


How Profitable Teams Leverage Employee Training
HR.com (registration is required to view article)
By Tim Mooney and Robert O. Brinkerhoff, Ed.D


Managing Education to Maximize Impact
Chief Learning Officer
By Robert O. Brinkerhoff, Ed.D., and Glenn Jackson
October 2003


What Worked
Sales & Marketing Management
By Julia Chang
September 2003

Industry News:
APG and Chally Form Strategic Alliance to Provide Intelligent Hiring and Organizational Development Solutions
Chief Learning Officer
September 2, 2003


Games Businesses Play
SellingPower.com
By Lain Ehmann
June 16, 2003


Companies expect training
to boost the bottom line
North Bay Business Journal
By Elizabeth Hurt
June 2, 2003