If only you could just hire people who knew how to sell and great sales results would follow. Not so, blogs Martyn Lewis of our Thought Leader partner, 3g Selling. Lewis says that even the best-intentioned salespeople can’t excel without a defined sales process.
“This was the case on the manufacturing floor decades ago, until competitive forces encouraged companies to embrace process, to coordinate and manage functions. Now the same must be done for the sales function if it is to become a high-performing component of business.”