Knowing How to Sell Isn’t Enough

If only you could just hire people who knew how to sell and great sales results would follow. Not so, blogs Martyn Lewis of our Thought Leader partner, 3g Selling. Lewis says that even the best-intentioned salespeople can’t excel without a defined sales process.

photo of businessman“This was the case on the manufacturing floor decades ago, until competitive forces encouraged companies to embrace process, to coordinate and manage functions. Now the same must be done for the sales function if it is to become a high-performing component of business.”

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The Advantage Team

Advantage Performance Group is a professional services firm dedicated to providing a continuous stream of creative learning solutions that equip individuals, teams and organizations to be the best at what they do.

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