Onboard the Right Way
Getting the Right People on the bus — in the right seats — is one of your most important tasks as a sales leader. Try this process: After assessing people’s current competencies, create job profiles that help sales managers place, develop, coach, and retain salespeople. Then use the audit and profile data to create an effective onboarding process for getting new people up to speed quickly.
Onboarding the right way will have dramatic impacts on sales results. In his Forbes blog, George Bradt previews the Sales Architects 2012 “Salesperson Onboarding Survey” that illustrates how onboarding programs increase employee engagement and drive faster results. We know: We’ve done it.
Advantage recently created an onboarding strategy and tools as part of a healthcare company’s sales optimization journey — that halved turnover and created industry-leading sales team productivity.
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