Smart Calling? Get Real

Don’t think you’re making a “smart” call just because you’ve gathered lots of social media info on the prospect. Your research won’t make much difference — because the call is still a cold call.

Our Thought Leader partner Joanne Black (founder of No More Cold Calling) debunks the notion of so-called “smart” calling by explaining there are really only two kinds of calls: cold and hot. The former is based on a few pieces of background and contact info. The prospect has no idea who you are. The latter is based on referral introductions. The prospect knows you and offers to have a conversation. Guess which kind of call will get you the sale?

Read the blog »

The Advantage Team

Advantage Performance Group creates and delivers custom solutions from best-in-class learning providers to help leaders lead, sellers sell, and businesses flourish. Be sure to check out our free resources, and thank you for visiting our website!

Contact us

  • Add your phone number here if you'd prefer a prompt callback. Your job title and company name are not required but helpful to include. We look forward to hearing from you!
  • This field is for validation purposes and should be left unchanged.