AN ADVANTAGE CUSTOMER STORY
A business redefined
At GrafTech International, we make graphite and carbon products that are used in the steel manufacturing, defense, transportation, and energy industries.
When your business depends on the health of the global steel industry, the market can be unpredictable and challenging, and we have suffered heavy losses in our core business over the past few years.
As CEO of GrafTech, I was looking for an innovative way to align our top 40 global leaders with GrafTech’s new reality and strategic direction during our annual global leadership conference. I had heard about a business simulation called Interplay and called Advantage Performance to see if the program would meet our needs.
The participants commented on how realistic the experience was and how well the simulation captured the realities of GrafTech. The experience resulted in our global leaders being aligned with our business challenges. That was my goal, and Advantage fully met my expectations.”
– Joel Hawthorne, GrafTech CEO