Who We Are
Advantage Performance Group is a unique consulting and learning firm with four main areas of focus:
- Sales Performance: Create sales organizations that amaze your clients – and your shareholders
- Leadership & Team Performance: Ensure that your employees not only understand your business strategy, but we are ready to execute it
- Business Acumen: Develop every person’s ability to make better business decisions
- Results: Guarantee that what we do accelerates positive business results
Learn. Sell. Accelerate. Advantage makes it easy. » Download the Advantage Overview
You’re not alone. Many of our 400+ global client relationships span more than a decade. We’re proud to act as solutions providers, coaches, and advisors for as long as our clients need us.
We must be doing something right.
- Anheuser Busch
- Bristol Meyers Squibb
- Children’s Hospital Atlanta
- Chiquita Brands
- Cisco Systems
- Hewlett Packard
- Johnson Controls
- sanofi aventis
Advantage Partners are highly experienced performance consultants representing the cream of our industry. Passionate and dedicated, our Partners have seen and solved it all. They bring you decades of business experience plus the skill and savvy to use it on your behalf across the span of your global enterprise. Ask our clients, they’ll tell you.
Our Partners meet your needs with valuable insights, expertise, experience, and have access to our broad Advantage Toolbox of outstanding performance solutions. Bottom line: their goal is to make sure you achieve business results from your learning investment. Now that’s what we call solid gold.
Our Thought Leaders are located around the world. They deliver a continuous stream of superlative performance solutions, many proven in multiple languages and countries. They provide unparalleled expertise in performance improvement, leadership and management development, in addition to sales and sales leadership development. For nearly two decades, Advantage has created deep alliance partnerships with these renowned firms:
- 10,000 Feet
- 3g Selling
- Chally Group Worldwide
- Clarity Advantage
- Customer Focus, Inc.
- experience it inc.
- Frogkick, Inc.
- Impact Learning Systems
- The Learning Alliance, Inc.
- No More Cold Calling™
- Porter Henry & Company
- Root Learning®, Inc.
- Simulation Training Systems
- Vital Learning Corporation
Located around the globe, Thought Leaders deliver a continuous stream of superlative performance solutions. Because of this network, the best ideas, best practices, and best results in the world are always at your fingertips.
Advantage is a subsidiary of BTS USA , the world leader in customized business simulations and other discovery learning solutions that enable leading corporations to change, grow and succeed. They partner with clients to develop the mindset and capabilities that their people need to accelerate change and improve business results.
Meet our management team:
Annika McCrea, President and CEO
Annika McCrea joined Advantage Performance Group in January of 2008 as President and CEO. She has been with BTS for more than 11 years, prior to that in the roles of consultant, seminar leader, account manager, project leader, and general manager of the San Francisco office. The BTS San Francisco office, established in 1998, has grown to be the company’s second largest in the world. Some of the clients with which McCrea has been involved include Eastman Kodak, Nortel, ABB, Texas Instruments, Tektronix, Weyerhaeuser and Genentech. Prior to BTS, McCrea worked for a management development and training company, MCE (Management Centre Europe) in Brussels, Belgium. She has an MBA from the University of Lund, School of Economics, Sweden.
Rex Brown, Chief Operating Officer
Advantage Performance Group Chief Operating Officer Rex Brown helps professionals take a holistic view of all the major active elements that enable organizations and their people to change and grow. A seasoned consultant with an extensive career serving clients across multiple industries, Rex’s specialty is sales and sales management. He has been a district manager, regional manager, and vice president of sales. After receiving a degree in Communications/Advertising, Rex worked in major account sales for 3M’s San Francisco area. He has served in data communications sales roles for high-tech companies including Cisco Systems. Rex was a senior partner at Advantage Performance Group for 14 years prior to becoming the firm’s Chief Operating Officer.
Russell Paterra, SVP Optimization Initiatives
Russell Paterra is a highly credentialed and experienced senior executive who brings the knowhow of leading organizations to success. His responsibility is to assist senior executives in our client organizations with the practical thought processes and disciplines for the successful implementation of their Sales Optimization efforts with a single intent in mind… deliver positive economic impact to their respective companies. Paterra’s experience includes sales, sales and customer satisfaction executive and CEO responsibilities. His clients include Fortune 500 companies across a myriad of industries.
Kevin Brito, Business Development
Kevin Brito is a highly experienced account manager who specializes in new business development. Charged with creating robust lead generation and client contact opportunities for Advantage, Brito is the company’s primary website and online communications manager. He also serves as the Advantage Partner liaison, providing resources and coordination to the company’s Partner and Thought Leader networks. Brito’s career includes inside sales with Pitney Bowes and managerial roles with Enterprise Rent-A-Car. He has also partnered with clients that include Hilton, American Express, Nationwide, H&R Block, PNC Bank, and Aflac.
Careers With Us
Advantage needs the same team skills that our clients do: the right people in the right places doing the right things. Interested?
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