2012 SalesOptimization Webinar Series – Analysis: Defining the Elusive Gaps That Can Derail Your Sales Strategy

WEBINAR 2 | SalesOptimization Series


Analysis: Defining the Elusive Gaps
That Can Derail Your Sales Strategy

Held July 20, 2012

Even the best-designed plans to bring your sales force in line with your sales strategy can be fraught with challenges. Don’t gamble with the legacy that can make or break you as a leader.

Take action to define the gaps that are most critical to close in order to maximize your odds of success. Shorten your path to actualize your sales strategy by gaining a thorough understanding of the elusive gaps that cause breakdowns in your best laid effort.

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Webinar 2

Advantage Sales Optimization Model

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2012 Webinar Series
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Want to know if your organization is poised to optimize?

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Join us for the second in our SalesOptimization webinar series to gain insights into how you can put data-driven insights behind your decisions about how to optimize your sales force. We’ll share a set of tools that unmask the elusive so you can mitigate the gaps that impact the potential of your sales force to deliver the results you need.

Join us for this complimentary webinar if you are questioning any of the following:

  • How can I be confident that I am addressing the right issues that impact our sales strategy?
  • How aligned is my sales management team?
  • What are customers expecting from us and are we delivering on those expectations?
  • Do we have a simple training issue or a more complex issue to address?
  • How do I ensure that the actions we take have a positive impact on the business?

We help you start with the end in mind.

Our systems approach addresses your sales organizations as a whole, creating a clear line of sight between where you are now and the specific strategic processes, people, and capabilities needed to get you where you want to be.

Second in the Series

Presenters: Russell Paterra and Leisa Mohler-Erickson

Russell Paterra
SVP Optimization initiatives, Advantage

Russell is an experienced senior executive who brings the know-how of having led major organizations to greater heights of success. His career provides a diverse perspective. He served as a sales executive at Xerox for more than 15 years and was VP of Sales at Pacific Pulmonary. He also served as CEO for companies in the energy management and business-to-business, telemarketing industries. His role at Advantage is to assist senior executives with the practical thought processes and disciplines in order to successfully implement their SalesOptimization efforts with a single intent in mind — delivering positive economic impact to their companies.

Leisa Mohler-Erickson

Leisa is a tenured sales executive who partners with clients to achieve the transformative change that accelerates strategy and business results. Leisa’s career centers firmly in sales. This includes multiple business development and sales leadership roles, including a long tenure at Huthwaite where she last served as Associate Vice President of Intellectual Property and Product Development. Her focus at Advantage is finding the shortest path from where a client is to where they want to be while mitigating corporate carnage and maximizing business impact. A sales specialist, Leisa brings the unique perspective of having worked for or consulted within virtually all tiers of the sales function across a wide range of organizations.

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