At the end of the day, it's all about your business success. Do the math.

Leaders lead + Sellers sell = Business flourishes

Advantage Performance Group is a professional services firm dedicated to providing a continuous stream of creative learning solutions that equip individuals, teams and organizations to be the best at what they do.

What Our Clients Say

“This was very effective training. The best I have ever seen. We enjoy working with Advantage Performance… but more importantly, the results keep getting better.”

– Vice President of Sales, Integrated Circuits Manufacturer

“It’s incredible that we were using a 100-year-old model – literally 100 years old! – for getting people in front of doctors. Our customers’ world has changed so much. This process was incredibly valuable.”

– Sales Vice President, Leading Pharma Company



  • Takes responsibility
  • Creative - thinks outside the box
  • A lifelong learner

Respectful & Respected

  • Integrity
  • Honesty
  • Candor

Abundant Thinking

  • Open-minded
  • Collaborative
  • Team player

What Makes Us Unique

We're Insightful

  • A single source of world class thought leadership
  • We orchestrate expertise to deliver your results

We're Creative

  • We bring inspired ideas to life through imaginative yet practical solutions.

We're Accountable

  • We focus on your success, not out quota
  • Over 25 years of delivering what we promise

We're the first place to call when you want leaders to lead, sellers to sell and your business to flourish.

Clients hire us for our expertise in delivering results with imaginative, collaborative, and practical solutions.

Start a conversation.

Get a closer look at one of our complimentary showcases and discover how our solutions can be tailored for your organization. Hurry! Space is limited and registration is free.

Upcoming Events

Play it again: webinar replays - Recording studio photo by Paulette Wooten on Unsplash

Play it again

Put on your headphones and turn up the volume. Here’s our collection of webinar replays worthy of a revisit.

View details
Are you a multiplier? Photo of lanterns by Gerrie van der Walt at

Are you a Multiplier?

The good news is, you can become one. Join our thought leader partners at BTS for a complimentary half-day event on October 5 in Chicago.

View details
improve HCAHPS Scores - illustration

Improve HCAHPS scores in health care with emotional intelligence [webinar replay]

Find out how and why improving your staff’s EQ skills can measurably and immediately improve your HCAHPS scores

View details
improve your EQ at these BlueEQ events

Improve your EQ at these upcoming events

Improve your emotional intelligence at these BlueEQ webinars and workshops. Updated for May-June 2017.

View details
hello - attend our free onboarding workshop

How to build a world-class onboarding program [workshop]

Join us and our thought leader partners at Root on May 23 as we share some secret sauce from organizations with brilliant onboarding programs.

View details

Experience Interplay – a ‘mini MBA-in-a day’

Join us May 5 in the San Francisco Bay Area. Space is limited. Please RSVP now to reserve your spot!

View details

Contact us for a free consultation.

How to reach us

Our corporate office:

Advantage Performance Group
100 Smith Ranch Road, Suite 306
San Rafael, CA 94903

Toll free: 800-494-6646, press ”0”.
Local phone: 415-925-6832, press “0”

We've helped some of the best organizations get even better.
We can help you, too.  Let's talk.

Advantage client logos


Have a look at our creative learning and consulting solutions in action.

We offer a wide spectrum of solutions and delivery options to meet your needs. Mix and match, customize what we offer, or create new programs from scratch. We use current technology and the latest performance methodologies from our thought leaders.
View some of our recent success stories.

Contact us

  • Add your phone number here if you'd prefer a prompt callback. Your job title and company name are not required but helpful to include. We look forward to hearing from you!
  • This field is for validation purposes and should be left unchanged.