2012 Webinar Series – Optimizing Your Sales Force: The Framework Every Sales Leader Needs to Consider

WEBINAR 1 | SalesOptimization Series


Optimizing Your Sales Force:
The Framework Every Sales Leader
Needs to Consider

Held June 22, 2012

Optimizing a sales force hinges on a finite number of key variables. While none singularly are a silver bullet, they collectively create the foundation for more consistent achievement of sales results. Join us for the first in a series of webinars to learn more about these finite variables within your control. We’ll share a framework for maximizing the potential of your sales force to deliver the results you need.

View the Replay

Webinar 1

Advantage Sales Optimization Model

Read more (and pass it along).

2012 Webinar Series
View other webinars.

Is Your Sales Force Optimized?

Take Our Survey.

Join us for this complimentary webinar if you are questioning any of the following:

  • Do I have the right people in the right role in order to get us where we need to go?
  • How can I get more accurate forecasts and pipeline projections?
  • How can I get my management team to be more consistent in their daily, weekly, and monthly activities?
  • Do my people have the skills to meet the level our customers demand?
  • Are my frontline sales managers equipped to develop their people?

When the Right People, Right Processes, Right Capabilities, Right Communication & Right Technologies are not only in place, but also in sync with your strategy, your sales results ensue with a more predictable cadence. But how does a sales organization get from “here” to “there?” Learn how during this webinar and see how progress is defined in measurable results because … Results are really what count!

We help you start with the end in mind.

Our systems approach addresses sales organizations as a whole, creating
a clear line of sight between where they are now and the specific strategic processes, people, and capabilities needed to get them where they want to be.

First in the Series

Join Annika McCrea, President and CEO of Advantage Performance, and Russell Paterra, SVP, Optimization Initiatives at Advantage Performance, in the webinar.

Annika McCrea
President and CEO, Advantage

Annika joined Advantage as CEO in 2007. Prior to that she spent 12 years at BTS in several different roles including consultant, account manager, project leader and general manager. She was responsible for opening the San Francisco office of BTS in 1998, which has grown to become BTS’s second largest office in the world.

She has managed large strategic projects with many well-known organizations such as Honeywell, HP, Agilent, TI, Genentech, ADP etc…. Her goal is simple…make every client interaction successful and ensure that every initiative helps drive the clients business results.

Russell Paterra
SVP Optimization initiatives, Advantage

Russell is a highly credentialed and experienced senior executive who brings the know-how of leading organizations to success. His responsibility is to assist senior executives in our client organizations with the practical thought processes and disciplines for the successful implementation of their Sales Optimization efforts with a single intent in mind … deliver positive economic impact to their respective companies.

View the Replay

Click the lower right icon to open the video in full screen mode.

Having trouble viewing the embedded mp4 video above? Try one of these alternate formats:

Is Your Sales Force Optimized? Take Our Survey!

Contact us

  • Add your phone number here if you'd prefer a prompt callback. Your job title and company name are not required but helpful to include. We look forward to hearing from you!
  • This field is for validation purposes and should be left unchanged.