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Advantage Performance Group • We help organizations develop great people.
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At Advantage Performance Group, we help organizations turn talent development into real business impact. As a Training Industry Top 20 Leadership Training Company also recognized by Selling Power as a Top 20 Sales Training Company and the Brandon Hall Group for multiple award-winning initiatives, we partner with you to build stronger leaders, enable sales success, deepen business acumen, and prepare your workforce for an AI-driven future.

Our learning experiences are designed to meet people where they are, tailored and AI-enhanced to ensure relevance, application, and measurable performance improvement in the flow of work.

As a sister company to BTS, we bring you access to their cutting-edge AI tools, including conversational practice bots, industry-leading AI simulation platforms, an AI coaching ecosystem, and other great content—including the official Multipliers simulation. We also draw from a broad network of best-in-class thought leaders to deliver solutions that are both proven and innovative, such as the AI Acceleration Lab from Harness Intelligence, Level Five AI sales coaching, and more.

Need a partner who can bring it all together?
We’d love to be your first call.

AI transformation: Weaving alignment, capability, and strategy for a global textile enterprise

I think we’ll look back on this session, years from now, as a real watershed moment.” - L&D Leader

The challenge - A global textile enterprise needs a common language, clear leadership alignment, and a practical framework to move from AI experimentation to an intentional, enterprise-wide strategy.

The impact - By the end of the day, the executive team shared a clear, unified view of AI’s role in the organization for the next phase of their AI transformation—aligned on strategy, direction, and next steps.

The company - With more than a century of family ownership, this organization blends long-term stewardship with modern industrial leadership. Operating in over 20 countries, this company even made the material for the U.S. flag planted on the Moon by Apollo 11!

Astronaut Buzz Aldrin, lunar module pilot of the first lunar landing mission, poses for a photograph beside the deployed United States flag during an Apollo 11 Extravehicular Activity on the lunar surface (photo by NASA on Unsplash)

Welcome: Advantage President & CEO Jonathan Hodge

Our values: Purpose:
Advantage Partner Mary Steiner

Abundance:
Advantage Partner Peg Ruppert

Team:
Advantage Partner Kristina DiStasio

A Final Word:
"We really like what we do."

Insights

Advantage among top companies named to Training Industry’s 2026 Sales Training Watch List

Robust AI-powered sales call practice and coaching embedded in the training experiences we offer are helping our clients reach new heights.

Scaling responsible AI use in global medical technology

A global biotech company equips leaders to turn AI from isolated experiments into safe, compliant, daily practice.

An AI success story: Weaving alignment, capability, and strategy

Just one day at the Acceleration Lab gave executives at this global textile enterprise a clear roadmap for their organization’s AI transformation.

How to choose a leadership coach

A 4-part guide that explores the distinctions between coaches, mentors, and consultants; the value of fresh perspective; how to know if you’re ready for coaching; and what truly matters when selecting the right leadership coach for your growth

Talent Development Tuesday

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A behavior change engine

Create comets in just minutes to drive practice­ in the flow of work.

The power of practice

These conversation practice bots are giving organizations a game-changing advantage.

It’s time for bold AI leadership

Two real-world stories show how bold leaders—and the right experience—turn AI ambition into action.

Join the coaching revolution

From 5 leaders to 5,000 —we’ll help you get there.

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