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Advantage Performance Group • We help organizations develop great people.

Why sales training doesn't work

Rapid changes in business can cause even the best sales training efforts to crash and burn.

Is your sales force prepared to meet the latest challenges in your marketplace? Outpace your competition by empowering your people with relevant, experiential sales training.

Check out our series on sales training best practices.

Sales leaders, do any of these sales training scenarios ring a bell?

  • You invested in a large-scale, well-known training process with great expectations. Everyone was excited, but the new training never turned into day-to-day habits or your people aren't sure how to apply those skills today.
    • Did you know... 90% of sales training fails after 90 days?
  • Your new sales VP came "packing" with her favorite sales training from the '90s.
    • Hello – a few things have changed!
  • You implement a generic solution that's not fine-tuned to your current market. You may be grappling with new competition, product updates, regulatory changes, or recent changes to your customer base leaving your sales force unprepared.
    • One size does not fit all!
  • You're focused on your own sales process instead of leaning into your customer's buying process.
    • Hint - never talk too much about yourself on a first date!

Successful sales training is a journey, the destination elusive.

We can help you get there.

  • Build on and get results from programs you've already implemented,
  • Embed new skills in your day-to-day culture in the context of your current business environment,
  • Empower sales leaders with powerful leverage by connecting learning to your desired business results.

Sales training best practices

Selling virtually ...

... in challenging times and beyond.
Best practices and 6 virtual selling tools to help you at each critical stage of the sales process.  [webinar replay]

Selling in a recession

5 rules you need to know to be successful in sales in today’s environment.

Your sales process is irrelevant

It's critical to understand not just your customer, but your customer’s customer, and adapt your sales process to their buying cycle.

Without context, sales training is like your grandmother's attic

There’s some really great stuff in there, but without any context, it’s likely to take you all day to figure out what to do with it.

Doing the same thing over and over...

... and expecting different results?  It's time to breathe new life into an old investment or replace ineffective habits with new ones. The devil is in the details.

The solution to today's 'buying paradox'

How 'accelerator sellers' are helping B2B sales and marketing teams break free from running in place.

When less is more and practice makes perfect

Let’s face it, sales teams are provided with a lot of marketing collateral, but research shows they simply ignore it if they're overwhelmed and not properly prepared. Here's how to get it right.

Advantage Performance is named to Selling Power’s Top 20 Sales Training Companies 2020 List

Advantage Performance Group has been named to Selling Power’s Top 20 Sales Training Companies 2020 list.

The most meaningful part of this recognition is that fact that Selling Power uses direct client feedback as the primary driver of their selection process.

Read more

Contact us

Let's explore the possibilities together to make your sales training RIGHT.

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