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Advantage Performance Group • We help organizations develop great people.

Sales Accelerator

Align your sales efforts to your customers’ needs

Sales Accelerator is the first core selling skills program that reflects the realities of selling in today’s business-to-business environment. Customers today want salespeople who deeply understand their businesses and they want their purchases to impact their desired business results as rapidly as possible.

 Download/view more about Sales Accelerator

Based on several years of research with customers and sales forces around the globe, the two-day Sales Accelerator program focuses on four areas:

  • aligning your sales efforts with the customer’s buying cycle,
  • improving your customer understanding,
  • applying the best practices that world-class salespeople use to accelerate the sales process, and
  • asking high-impact sales questions that connect product and service needs to the customer’s desired business results.

Additional practice is provided in evaluating opening a sales call, asking follow-up questions, handling objections, gaining commitment, and building a call plan for an account.

The program also includes the completion of a personal development plan using what they learned along with the web-based tools they have unlimited access to.

Sales Accelerator helps salespeople:

  • Learn the market trends and business challenges that shape customer decision making.
  • Understand the customer’s buying cycle and align it with their own sales cycle.
  • Create an effective pre-call plan.
  • Apply best practices that are most critical to advancement in their accounts at each stage of the buying cycle.
  • Learn the sales practices that will help them achieve success.
  • Construct and ask compelling questions that identify the customer’s desired business results and the actions they are taking.
  • Learn how to “peel the onion” to dig deeper into customer interests and needs.
  • Address concerns and objections by exploring customer interests and driving toward completing the sale.
  • Prepare a call plan for an account.


Sales Accelerator is from BTS.

Practice Area: Helping Sellers Sell


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