And coaching for all

“Coaching is unlocking people’s potential to maximize their own performance. It is helping them to learn rather than teaching them.”
– John Whitmore

Coaching isn’t just growing—it’s exploding.

Once a niche benefit for senior leaders, coaching is now a cornerstone of enterprise learning. The 2023 ICF Global Coaching Study reports a 73% increase in internal coaching roles since 2019. Meanwhile, the 2024 LinkedIn Workplace Learning Report shows that 75% of L&D leaders plan to expand coaching and mentoring in the year ahead.

At Advantage, we’re seeing the shift in real time:

1. Access is expanding—coaching is reaching first-time managers and high-potential talent.
2. Formats are evolving—virtual, peer, and group coaching are driving scale.
3. Integration is deepening—coaching is being built into learning journeys, not bolted on.

The opportunity? Creating a mindset and a culture where coaching is a daily practice—not a luxury, but a leadership essential.

Contact us or talk to your Advantage partner about our increased capabilities for bringing your organization executive coaching, leadership coaching, sales coaching, and coaching at scale.

How are you scaling coaching in your organization?

One great thing for 11.18.25 – The True Power of Executive Coaching – In this Brandon Hall Group™ Excellence at Work Podcast, Michael Rochelle, Chief Strategy Officer and Principal Analyst, and Pamela Fuller, Vice President at our sister company BTS and Head of Executive Coaching Center of Excellence, explore how organizations can leverage professional coaching to drive leadership development and behavioral change.