Join the coaching revolution

“A coach sees your potential and helps you
become a better version of yourself.”
– Adam Grant, Hidden Potential

Executive and mid-level coaching is no longer a luxury—it’s a personal and transformational journey in high demand that yields a high return for organizations.

• According to a 2025 ICF Global Coaching Study by PriceWaterhouseCoopers and the International Coaching Federation (ICF), the global coaching industry is valued at$5.34 billion with executive coaching making up a significant and growing share of that total.
• Coaching yields a 70% increase in individual performance,
• A 15% increase in team performance
• A 48% increase in organizational performance and
• A whopping 788% ROI based on factors including increases in productivity, resilience, and employee retention.
  (The ROI of Executive Coaching, American University)

At Advantage, we’re ready to help you meet that demand—now with expanded capabilities through our BTS family with Sounding Board, powered by top tier ICF-certified coaches and a tech-enabled platform that delivers coaching at scale. For smaller organizations or teams, we also offer access to custom coaching journeys, giving you flexibility without compromising impact.

Whether you’re supporting 5 leaders or 5,000, we’ll help you tap into the coaching movement that’s transforming organizations everywhere.

Are your leaders ready for coaching? Contact us or talk to your Advantage partner to learn more.

One great thing for 01.13.26 – How to choose a leadership coach

Advantage President & CEO Jonathan Hodge and Caitlin Storhaug, founder of Altitude Coaching, team up to create a 4-part guide for choosing the right coach. Each holds coaching certifications from the Institute for Transformational Leadership at Georgetown University and the International Coaching Federation.