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Stop counting attendance. Count what people build.

Customer story · AI adoption

Stop counting attendance. Count what people build.

How a large insurer moved nearly 1,000 leaders and frontline colleagues from AI curiosity to AI tools they built for their own work.

Let’s talk about your rollout
By Richard Hodge, co-founder, Harness Intelligence
~1,000people enrolled: more than 500 leaders and 400 frontline colleagues
3,100+AI actions committed in their real work
96%of written reflections describe a change already made—not a plan
98%of frontline participants described a tool they had already put to work
The challenge

Why AI pilots stall

A skilled facilitator can make AI interesting to almost anyone. But enjoying AI isn’t using it. If people leave without finding an application for their own work, nothing changes on Monday.

The typical rollout

  • People leave curious
  • Evaluations glow
  • Reach goes up, relevance goes down
  • Attendance is the only number left to report

The lab approach

  • Hands-on learning plus real AI tools
  • Everyone builds for their own job
  • Every participant leaves with at least one AI-enabled tool
  • Actions are counted, not attendance
The approach

Build real work in the room

Someone who leaves with a half-built tool for their own work has a reason to finish it. Someone who leaves with a certificate doesn’t.

  1. Build a ThinkFirst agent

    It interviews each participant in depth about their work.

  2. Find the use cases

    ThinkFirst surfaces where AI fits in their own role.

  3. Build a custom agent

    Participants conceptualize and build their own Copilot agent.

  4. Commit to AI actions

    Specific actions in their real work after each lab.

  5. Reflect and keep going

    Short reflections and ten minutes a day of follow-up, tracked in 1st90’s app.

Built for scale

One model, built for each job

A session trying to engage a senior executive, a claims specialist, and a service rep works well for none of them. So the team built one model of good AI practice and adapted the lab to each audience.

Leaders

LaunchPad

In person + virtual

Every leader builds a ThinkFirst agent, then their own custom Copilot agent.

Executives

Ignite

90 minutes

Agent-building labs built around processes they own. Every executive reported building their agents successfully.

Frontline teams

Online labs

15 minutes

Role-specific versions for five frontline teams, built with 1st90.

Everyone

Daily follow-up

10 minutes a day

Short follow-ups after each lab keep the learning and building going.

Nobody on the frontline had to leave the floor for two days. Nobody sat through examples from someone else’s job.

The results

Proof they kept building

The same people rated themselves at the start and again at the end.

+34 points

Spotting where AI helps is judgment—the hardest part to teach.

2×

Frontline confidence more than doubled, and knowing when to trust AI output jumped 33 points.

67% of frontline participants who started finished the full 11-step path. Eleven steps is a lot to ask of a working adult with a queue.

In the work

What they built

Leader

An agent that consolidates two monthly reports, assigns cost centers, flags errors, and hands Payroll a clean file.

Leader

Two agents: a brainstorm partner, and a challenger whose only job is to poke holes in their ideas.

Leader

Co-hosted an AI workshop for interns a few days after their own session.

Frontline

Turn a few bullet points into a professional, personable customer message.

Frontline

Compare two spreadsheets to find what’s missing.

Frontline

Take a second look at case details a first review might have missed.

In their words

From the reflections

I have used AI to summarize monthly QA results for my team and provide talking points and action items. This used to take me at least an hour or so, and now it’s done in 10 minutes.

Program participant

By asking it to challenge me, it provided perspectives that I didn’t even consider initially.

Program participant

I shared my agent with my team in our weekly call and others have started building agents of their own.

Program participant
What this means for you

Three moves for your AI rollout

1

Make every session a lab

People should leave with something they’ve started building for their own job.

2

Build for each job, on one shared model

Different formats, same core.

3

Measure what people build

Not who showed up.

A three-way partnership

In just 90 days, your people could be showing you what they built with AI—not just telling you they enjoyed the training.

Harness Intelligence

One model of good AI practice, adapted into labs for every role.

1st90

A platform that puts learning inside the workday and tracks what people do next.

Your Advantage partner

Administers the program end to end.

If that’s the rollout you want, let’s talk
About the author
Richard Hodge

Richard Hodge

Co-founder, Harness Intelligence

An early co-founder of Advantage Performance Group and founder of the Real Learning Company, Richard has continued to contribute his strategic thinking and innovative instructional design throughout his career to multiple organizations including 1st90, Paradox Strategies, and others. His most recent endeavor helps leaders harness the intelligence of their teams and technology to drive business results.

Practice Area: Helping Businesses FlourishHelping Leaders Lead

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