Smart Calling? Get Real

Don’t think you’re making a “smart” call just because you’ve gathered lots of social media info on the prospect. Your research won’t make much difference — because the call is still a cold call.

Our Thought Leader partner Joanne Black (founder of No More Cold Calling) debunks the notion of so-called “smart” calling by explaining there are really only two kinds of calls: cold and hot. The former is based on a few pieces of background and contact info. The prospect has no idea who you are. The latter is based on referral introductions. The prospect knows you and offers to have a conversation. Guess which kind of call will get you the sale?

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The Advantage Team

Advantage Performance Group creates and delivers custom solutions from best-in-class learning providers to help leaders lead, sellers sell, and businesses flourish. Check out our free resources, and have a virtual cupcake on us!

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