From our thought leader partners at Root Inc., find out how not to suck at telling your organization's story:
When good stories go bad
We all have one—that friend who begins to tell you a story, and regardless of how interesting the story should be, he or she totally butchers it. You desperately try to cling on, but somewhere along the way your mind wanders… you start thinking about dinner/your sports team’s latest failings/that thing you’ve forgotten to do…and then you are back in the room—completely lost.
“That’s great!” you lie to your friend as you bury your face in your drink of choice. Everybody has a story; some people just suck at telling stories.
We’ve also all had that same experience at work. A leader is standing in front of a very swanky PowerPoint deck with graphs, charts, bells and whistles. Yet 20 minutes in, you glance down your neatly arranged row and two of your peers are checking email on their smart phones. You suddenly realize you forgot to eat breakfast and wonder if anyone will notice if you sneak to the back of the room to snatch a company provided muffin that you failed to spot on the way in. Then WHOOSH, you’ve missed three slides—where was he?
Was it your fault for zoning out? Does this mean you’re a horrible employee? Probably not. Every company has a story; some companies just suck at telling their story.
Companies that tell (good) stories see higher engagement
We’ve been speaking about the importance of engaging employees at work forever, yet global engagement scores have barely shifted in the last decade. We know people are engaged, they just aren’t necessarily engaged at work. We can do better!
It starts with getting really good at immersing your people in the compelling story of your business. But to do this, you need to ensure people don’t nod off, daydream or plan what they’re having for dinner while the story is being told.
3 tips for telling the compelling story of your business
Here are three tips to elevate your organization’s storytelling game (hover over or click on the round icons below to view more):
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Root Inc. is an Advantage Performance Group thought leader partner in our network of best-in-class learning providers. The world’s most respected organizations rely on Root to realize positive transformative, strategic or culture change. Through our research-driven disruptive methodologies, we can help you create meaningful and lasting change.