A key business driver for 2024

“In business, what’s dangerous is not to evolve.”
– Jeff Bezos

Training Industry Magazine just released their annual trends report for 2024, and we couldn’t agree more with their results. Front and center is a profound statement that we hope every L&D leader will celebrate:

“With more business leaders seeing a clear link between training and business success, L&D is ripe with opportunity to create value for the business.”

Not only that, L&D can lead the way toward meeting the increasing pressure on organizations to keep up, evolve, and innovate with the times.

According to the Training Industry research, which they compiled from surveys with more than 500 L&D professionals, L&D trends for 2024 will include retaining talent, understanding the impact and drawbacks of generative AI,  increasing employee engagement, upskilling, and reinvesting in instructor-led training.

In this post-pandemic world, more organizations are looking to bring back in-person, live-event training opportunities, which were fundamental to our business for nearly 30 years before COVID came along and forced the industry to pivot. While virtual events may typically be more cost-efficient and scalable, there is nothing like the magic of live, in-person, discovery-based learning experiences. We are seeing several of our clients bring them back with great success.

The 2024 trends report finds more organizations reporting they will be trying to strike a balance next year between virtual training and instructor-led, on-site learning.

More good news: The report indicates that we can expect an average 8 percent increase in L&D spending for 2024.

Get the full Training Industry report here: New Report Identifies 6 Trends Driving the Future of Corporate Training – “Trends 2024: L&D as a Key Business Driver”.

Talk to your Advantage partner or contact us to learn more about how we can help you drive key business results with learning & development. We design our work around a fundamental framework (High Impact Learning™) that establishes a line of sight between L&D and the business results you need.

What will be trending for YOU in 2024?  We’re planning our event calendar and would love to get your input, If you haven’t already done so, can you answer just 4 short questions? We appreciate it!

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