Diversity and sales

“Companies that embrace diversity and inclusion in all aspects of their business
statistically outperform their peers.”
Josh Bersin in 2015

Did you see the new research report on how diversity affects an organization’s sales performance?

Commissioned by LinkedIn, the Forrester Consulting study confirms that strong diversity, equity, and inclusion practices yield impressive sales performance advantages over those with lagging DEI efforts, including:

• A 9% higher sales forecast (vs. 6%)
• More than 2X greater lead-to-sales conversion rates (54% vs. 26%)
• Higher sales attainment (43% vs. 31%)
• Greater customer satisfaction (a 24% increase vs 17%)

We’re not surprised, but we’re thrilled to see the numbers prove that without a doubt, DEI matters more than ever in today’s world.

Get a look at the full report here.

One great thing for 12.07.21 – Inclusion doesn’t have to be uncomfortable. Here are 13 easy ways your organization can become more inclusive, courtesy of our thought leader partner Ten Thousand Feet, LLC, creator of The Inclusive Leader business simulation.

More great things →