Transforming sales: Making the shift to a new product or strategy [video]

The world of sales is changing. How can sales forces shift what or how they sell, better and faster?

Lou Schachter, co-author of Selling Vision and head of Sales Practice at BTS, an Advantage thought leader partner, shares what transforming sales means for sales leaders, enablement and training, and how salespeople can help their customers change, too.

The XY Model for Enabling Effective Sales Transformations