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6 common decision-making traps and tips to avoid them

 Decision-making traps are so hard-wired into our thinking process that we often fail to recognize them even when we are falling right into them.

Could you be falling into one of these traps and not even know it?
Participate in our complimentary Decision Diagnostic, which will evaluate a specific decision against these 6 common traps and provide you with tips on how to overcome them.

Linda has to recommend a new software platform for her marketing and sales departments. She and her team have been diligently gathering information for weeks. Their efforts to be thorough are causing delays, and the whole team is feeling frustrated.

They especially don't want to repeat an expensive mistake another team made last year by choosing a technology that's overly complicated or hard to learn. The right solution, she feels, is right around the corner. They just need to keep digging until the right answer emerges.

Linda was also concerned that her team’s discussions often seemed to be about the pros and cons she had already articulated, and she wondered if there were angles they might be missing as they did their analysis.  Plus she had another concern — that if they couldn’t get to a clear decision, they’d default to recommending to stick with the legacy less-than-optimum platform.

Linda might not have known it, but she and her team were caught in some common decision-making traps that can lead to frustration and inertia. Fortunately, a way out of their dilemma was near, but it wasn't the one she was expecting.

Later that week, Linda had lunch with a friend who had just attended a learning experience at work called Decision Mojo™. The program helps people identify traps that can lead to suboptimal decisions and arms them with strategies for making the best decisions possible. Maybe her team's decision-making, her friend said, was being impacted by one or more of those traps.

Linda had not realized the decision-making process could be hindering her team's progress. More importantly, she also hadn't realized decision-making itself is a skill that could be improved and applied to the decision with which she and her team were struggling.

Decision traps are so hard-wired into our thinking process that we often fail to recognize them even when we are falling right into them. We cannot always eliminate them, but we can learn to anticipate them and mitigate their effects.

Drawing on the most recent research in neuroscience, decision theory and behavioral economics, Decision Mojo helps us recognize decision traps and lessen their impact, and also teaches techniques and strategies for making better individual decisions and leading more effective team decision-making.

Below are 6 of 12 key decision traps from Decision Mojo that could be impacting the decisions you or your team are making.

Information Overdose Trap

  • The Information Overdose trap occurs when we overdose or fail to set limits on information gathering, which can make it difficult to process or distinguish between what’s relevant and what’s extraneous.  It also can result in time and resources being wasted pursuing more and more information instead of making a decision.
  • TIP -  At the beginning of a decision process, assess the relative importance of the decision being made and proactively set a time limit (time box) for the amount of time you are going to spend on information-gathering.
  • TIP - Use a strategy taught by the Marines. “Gather enough information to give you 70% confidence, then make the decision. The time it takes to get to 100% confidence won’t incrementally improve the decision and may well get you killed.”

Anchoring Trap

  • Anchoring can occur when an individual or group latches onto the first information they encounter about a decision.
  • A leader of a group may unintentionally anchor a group’s thinking by presenting their opinion or analysis first in a decision-making process.
  • Price negotiations are always affected by the first number mentioned
  • The Anchoring Trap can cause alternatives to be clustered around the “anchor,” throwing off estimates, forecasts, and consideration of wider-ranging alternatives.
  • TIP - Ask the people involved to think about the issue individually before inviting discussion as a group to avoid anchoring on the first idea presented.

Status Quo Trap

  • This is the tendency to maintain things as they are, even when that may be significantly less than optimal.
  • It’s dangerous in cultures/organizations where sins of commission are punished more than sins of omission.
  • When there is an overwhelming number of choices, the status quo bias is stronger.
  • It can result in opportunities not acted upon and lead to the triumph of the “good enough.”
  • TIP - To help avoid the Status Quo trap, evaluate the status quo alongside the new options being considered as if it were not the "default option."

Loss Aversion/Sunk Cost Trap

  • This trap comes from our innate tendency when faced with loss to have strong emotions, which outweigh the positive emotions associated with gain.
  • It often occurs when a change of direction is being considered from previous investments in time, money and resources.
  • It leads us to place undue importance on potential losses.
  • We may not pursue a large gain if a small loss could be likely.
  • We might stick with unsuccessful projects or hires long beyond their point of value.

Overconfidence Trap

  • It’s easy to fall into the trap of being overconfident in our personal judgments or too optimistic about capabilities or outcomes.
  • This trap can lead to falling short of projections, missing deadlines, and over-running budgets by overestimating performance and underestimating risk.

Confirming Evidence Trap

  • This trap comes from our tendency to give too much weight to evidence that supports a view we already have and not enough weight to contradictory evidence.
  • It can distort how we collect and interpret data, and lead us to neglect important evidence.

Could you be falling into one of these traps and not even know it?

Participate in our complimentary Decision Diagnostic, which will evaluate a specific decision against these 6 common traps and provide you with more tips on how to overcome them. Enter a decision you need to make, answer a few questions, and we'll let you know!

Advantage Prformance Culture Quest Step 4: Make Great Decisions

Knowing how to make great decisions is one the jewels of great cultures.
Join our Culture Quest to discover more!

Brent Snow
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