A bot with brains and a familiar voice

“It’s kind of cool to take all the stuff we’ve created and give it to someone in one spot for access.” 
–  John Hoskins, founder of Level Five Selling

Can AI clone your expertise?

Level Five Selling Founder John Hoskins and CEO David Pearson say yes.

On an internal call yesterday with us, they unveiled what they playfully call the Level Five clone—a generative AI chatbot trained on John’s four books and 375+ articles and blog posts. The bot listens, responds, and coaches in John’s voice. Yes, really.

The AI-powered tool is the latest evolution of the Level Five Selling Coaching System, named 2025 Coaching System of the Year by Manage HR. In a live demo, John and his digital twin wowed us. A little sci-fi, a lot of substance.

Clients are also raving about the AI-driven practice sessions that simulate real sales calls, offering precise, repeatable feedback. Many keep practicing until they earn a top score—like a game, but with ROI.

And their award-winning system is not just for sales. Level Five ASPIRE Coaching uses similar principles to drive broader performance improvement.

Join us for a flyover of the Level Five Selling Coaching System’s AI role-practice tool this Friday at Noon ET (9am PT). Register here!

Questions? Contact us or talk to your Advantage partner. We’d be happy to show you the latest Level Five coaching bot with a voice we know and love.

One great thing for 05.13.25 – How People Are Really Using Gen AI in 2025 – Harvard Business Review