Growing technical sales excellence

“Practice does not make perfect. Only perfect practice makes perfect.”
– Vince Lombardi

In today’s volatile agribusiness landscape—marked by margin pressure, complex customer demands, and a shift from “just product” toward integrated nutritional solutions—sales teams must do more than sell. They must guide.

Advantage Partner Mary Steiner is helping one global food and agriculture company do just that with the Level Five Coaching System for aligned teams of sales leaders committed to coaching. The Level Five AI Sales Call Avatar provides a layer of practice, polish, and guidance to help both account managers and technical consultants sharpen their value delivery in every customer interaction.

The AI scoring tool evaluates role-play scenarios, allowing reps—especially in scientific or highly technical roles—to practice in a realistic but low-risk environment. Scoring is based on a structured framework, with 80+ representing Level Five excellence. Even Founder John Hoskins and CEO David Pearson didn’t hit it on their first try.

The result? Energized leaders, confident technical reps, and a coaching culture built on monthly sales huddles, reflective call scoring, and focused development in a safe environment.

When coaching is consistent, complexity gets simpler—and customer value rises.

Contact us or talk to your Advantage partner about how we can help you establish a sales coaching culture that builds confidence and gets results.

One great thing for 11.11.25 – Level Five Sales Coaching – 2nd Edition Book Launch Party – Join us on Friday, Nov. 21,  and get a free copy of the newly updated book!