The power of practice

“Practice isn’t the thing you do once you’re good.
It’s the thing you do that makes you good.”
– Malcolm Gladwell, Outliers

You wouldn’t send an athlete into a championship game—or a musician onto the stage—without rehearsals. So why expect people to ace high-stakes conversations without practice?

With Verity, practice is giving organizations a game-changing advantage.

Verity is an AI-powered role-playing platform that lets your people rehearse any critical conversation—from delivering feedback to managing conflict, from sales and customer service conversations to leadership challenges and business operations.

Learners interact with an AI peer in realistic, branching conversations, then receive a performance score and targeted feedback to sharpen their skills. It’s secure, enterprise-compliant, smart, scalable, and easily customizable—ideal for building confidence where it matters most.

The text, audio, and video bots bring any learning journey to life by helping participants and the leaders charged with tracking their performance reach their learning objectives with consistent practice and feedback. A valuable layer to any challenge or L&D project, Verity can help reinforce virtually any learning initiative.

And clients are loving it. Here’s an example:

• A leading U.S. healthcare services provider started with 4 Verity AI practice bots at an event last October for 150 top sellers who needed to master demanding, complex conversations in a regulated world.
• They were so delighted, the next month they developed another 4 bots and brought Verity to 1,000 salespeople at their desks.
• In December, they scaled up to the full Verity self-service platform and planned to build dozens of bots to support all major initiatives in 2026.

What their senior director of seller performance had to say:

• Before: “We have never done anything with Al before. There’s no way we will get this approved.”
• After: “This is the only data-driven way we can assess the capabilities of our salespeople. Our CEO, CMO and CSO need a weekly dashboard to track progress.”

At Advantage, we’re proud to offer Verity through our BTS partnership. It’s your team’s training ground for real-world conversations. Because just like in sports or music, practice creates great performance.

Contact us or talk to your Advantage partner about building Verity practice bots into your events or learning journeys.

One great thing for 01.27.26 – BTS Verity Bots – AI conversation performance coaching