Level Five Selling Coaching System
Turn your frontline sales leaders into masterful sales coaches and elevate the performance of your sales teams
Unlike a sales training event that is often forgotten in less than 30 days, this is a system you install to sustain the learning and coaching process for continuous reinforcement and development of your sales force.
Download/view more about Level Five Selling Coaching System
“The Level Five Selling and Coaching System has helped our clients move from quantity to quality in customer sales calls and define salesperson attributes for being a value creator," said Advantage Partner Jeff Tucker. "When combined with sales manager coaching, value creator skills and behaviors take root and help accelerate revenue generation."
DID YOU KNOW the Level Five Coaching System has another edition that moves beyond selling to help leaders coach for performance across the organization? The Level Five Coaching System's ASPIRE coaching model develops powerful performance partners who can spark self-discovery, sharpen thinking, and challenge others to stretch beyond what's comfortable toward what’s extraordinary. Tune in to The Intangibles: Episode 3 on July 24 for details!
Level Five Selling thought-leading Red Papers:
- Six Easy Ways To Foolproof Your Next National Sales Meeting
- Seven Highly Effective Habits of Highly Successful Sales Recruiters
- Nine Bad Things Preventing Good Coaches From Being Great
- Formal Sales Coaching - So Irresistible, Why So Hard?
- How To Turn Around Your Salesforce - Is it Really Important To Get Better At Sales Coaching?
- Rethinking Medical Device Sales
- The Point System
- What Every Sales Manager Should Know About Sales Training
- Yawns Or Standing Ovations? 10 Tips for Choosing Your Keynote Speaker
“Puts the science of selling into layman’s terms, providing a clear understanding of how to sell well.” - Tom Hopkins, author of How to Master the Art of Selling and When Buyers Say No
"Inspires even sales stars to superior performance levels and provides the elusive competitive edge in closing large global deals.” - Michael A. Rosinski, President & CEO of Astoria Software
“Action-oriented framework for sales managers.” - John Stuart, Senior Director, National Sales, Biotechnology Company
“Provides a clear roadmap for a sales leader to build high sales performance within a very short period.” - Jerry Bevers, Director of Sales at BMO Harris Bank
Based on the exceptional experience and thought leadership of author, entrepreneur and sales training guru John Hoskins, who was a co-founder of Advantage Performance Group more than 30 years ago.
Congratulations to our thought leader partners at Level Five Selling for earning this distinction in 2022 and 2023.
Advantage Performance Group is proud to have been named a Top 20 Sales Training Company by Selling Power in 2020.
Results in 90 days - guaranteed
Self-assess your sales team - Watch the video and assess your sales team against the five levels of a quality sales call interaction. Then calculate your return on investment when you implement the Level Five Coaching System.
Download this calculator and privately answer the questions to determine your ROI from implementing The Level Five Coaching System.
Top 3 problems Level Five can solve:
PROBLEM #1:
The scrap & waste factor
60% of all sales calls are scrap and waste that do not move your customer’s buying process forward.
Root cause
Their solution
Level Five will help you install a common language of “what good looks like” to set expectations and create alignment for planning, executing, and coaching a quality sales call. Finally, we track and measure coaching activity every 90 days a leading indicator of sales success.
PROBLEM #2:
Leading & lagging indicators
Sales leaders spend over half their time reviewing lagging indicator forecasts rather than the number one leading indicator: sales call quality. (Source: Sales Benchmark Index)
Root cause
A lack of clear expectations to focus on sales call and coaching quality vs primarily focusing on quantity
Their solution
Level Five helps you determine what percent of time your sales leaders spend coaching sales calls. We work with you to problem-solve to remove barriers and obstacles that prevent them from spending more time and then help them plan more wisely to increase the ROI from their coaching activities. Finally we track and measure their coaching activity every 90 days.
PROBLEM #3:
Coaching is reactive and doesn’t change behavior or deliver results
Most sales leaders don’t do it enough and those that do, don’t do it very well.
Root cause
Random Acts of Coaching. On average, sales leaders may spend as little as 15% of their time coaching sales calls. As a result, they don’t do it very well. There is a “whack-a-mole” firefighting approach to planning who, how much, when, and what they will coach.
Their solution
Their proprietary 90-day Coaching Plan tracks who they coach, what they coach, and how much time they will coach. Many companies track sales call activity, but few track coaching activity, which is the fastest path to revenue growth.
Master the critical skills that drive top-line revenue growth
Sales leaders can prepare their sales teams now by giving them the skills and knowledge they will need to succeed.
Proven, measurable results
The Level Five Selling Coaching System™ is not just another sales training program. It is a disciplined process, a set of skills and tools that arm frontline sales leaders to drive revenue growth and profits through ongoing coaching and development of their sales teams.
The initial installation requires 180 days. The primary objective is to double the number of “Level Five” quality sales calls that create value for your prospects and customers. The system leads to marked improvement in the sales performance metrics.
Why is it needed?
In addition to numerous studies that find more than half of sales reps miss their quota, our own
field research working with frontline sales leaders and customers discovered three disturbing realities:
- Scrap & waste factor - 60% of all sales calls are scrap and waste. They do not advance a buying decision and do not meet their objective.
- Leading vs.lagging indicators - Frontline sales leaders spend as much as half of their time* on lagging indicator forecasts vs. leading indicator sales calls. (*Sales Benchmark Index)
- Less is more - There is a misplaced focus on call quantity versus call quality.
What results can you expect?
- An installed sales coaching discipline and process that will be sustained and built upon
- More quality deals in the pipeline and improved forecast accuracy + Improved win/loss ratios
- More reps achieving and exceeding quota
- Shorter ramp time to full productivity
- Reduced turnover
- Increased customer satisfaction
- Improved product launch
- Double or triple the amount of coaching
- Four to five times more practice and rehearsal of skills
How does it work?
The Level Five Coaching System consists of several key components implemented over a 180-day timeframe using the 70:20:10 learning framework.
- A pre- and post-workshop evaluation of coaching process and behaviors to measure impact.
- A ½-day workshop to establish a common language for what a quality sales call is in your business.
- A 1-day coaching plan and skill building workshop.
- 49 online micro learning video modules on coaching, call planning and execution skills, negotiations, account strategy and business acumen.
- Also includes a practice platform for virtual coaching, using potent peer learning best practices to capture and archive “your best doing their best” for ready reference. And a YouTubelike channel for leadership and marketing communications.
The process begins with a planning meeting with the executive steering committee to establish expectations and metrics that will be tracked. A coaching activity benchmark survey of the current coaching behaviors of the frontline leaders is deployed. We gather input from the field to measure current state against 30 best practices in coaching sales calls.
Frontline leaders then participate in a 2-day planning and train-the-trainer workshop that results in participants producing a written 90-day coaching plan. They begin by participating in the ½-day Level Five Selling workshop to understand the Level Five sales model. They are then taught call observation skills and how to conduct pre-call and post-call debriefings.
Finally, they are trained as virtual coaches and trainers of the ½ -day Level Five Selling workshop. At the 90-day mark, a follow-up briefing on results is held with sales leadership, and findings and metrics are reported. The second 90-day field travel plan with new objectives is planned.
Why does most sales training fail the ROI test?
Most sales training companies have a firm grasp on the end of an era, and in spite of nearly a billion dollars a year being spent on sales training programs, more than 50% of reps don’t reach their quota. Take a closer look at the old way versus the new Level Five way. Our design and implementation methods make the difference.
More about Level Five
Level Five Coaching is named 2025 Coaching System of the Year by Manage HR Magazine. Here's the full story from Manage HR.
Transform your next large event or sales kickoff with a keynote or workshop from Level Five Selling! Ask us how!
- Yawns or standing ovation?
10 tips for choosing your next keynote speaker - 6 easy ways to foolproof your next NSM
We’ve done our research and used our own experience to distill five can’t miss tips to help you set a baseline, set the course, and get started on planning and executing your next sales meeting successfully.
Related event!
- Flyover replay (May 2024)
How to turn your frontline sales leaders into masterful sales coaches and elevate the performance of your sales teams.
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Level Five Selling Coaching System is from Level Five Selling.
Practice Area: Helping Sellers Sell
Let us know if you'd like to learn more about how this can work for you, and we'll be in touch.
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