Advantage Performance Group is a professional services firm dedicated to providing a continuous stream of creative learning and consulting solutions that equip individuals, teams, and organizations to be the best at what they do.

What Our Clients Say

"This was very effective training. The best I have ever seen. We enjoy working with Advantage Performance… but more importantly, the results keep getting better."


– Vice President of Sales
Integrated Circuits Manufacturer

"It’s incredible that we were using a 100-year-old model – literally 100 years old! – for getting people in front of doctors. Our customers’ world has changed so much. This process was incredibly valuable."


– Sales Vice President
Leading Pharma Company

"Our people have grown both in management and leadership skills through the process and we are seeing a group of strong leaders emerge. We could not have made this progress without your guidance and coaching."


Chris LaVictoire Mahai
Chief Community Operations
YMCA of Metro Chicago

"APG guided my team toward the right solutions and made sure all the content was relevant and completely customized to our audience. I am very glad I made the decision to work with them for this project. It made all the difference!”

 Associate Director
Global Leadership Development
Global Pharmaceutical Organization 

What We Value


  • Responsibility
  • Creativity
  • Lifelong Learning


  • Integrity
  • Honesty
  • Candor

Abundant Thinking

  • Open-Mindedness
  • Collaboration
  • Teamwork

Why We're Unique

We're Insightful

  • We're your single source for world-class thought leadership
  • We orchestrate expertise to deliver your results

We're Creative

  • We bring inspired ideas to life through imaginative yet practical solutions

We're Accountable

  • We focus on your success
  • Over 25 years of delivering what we promise

Thought Leaders

Located around the globe, Advantage thought leaders deliver a continuous stream of world class performance solutions. Because of this network, the best ideas, best practices, and best results in the world are always at your fingertips.

Advantage is a subsidiary of BTS USA, a world leader in custom business simulations and other learning solutions that enable leading corporations to change, grow and succeed.

Advantage partners

Advantage Partners

Our network of partners work throughout the U.S. and globally to meet your needs with valuable insight, expertise and experience.

With access to a broad range of outstanding performance solutions, their goal is to make sure you achieve business results from your learning investment.


Our clients say that Advantage is a global goldmine of performance ideas, resources, world-class solutions, and personal partnerships that last.

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Press Releases

Awards, newsmakers, company activity

Andy Storch

Andy Storch joins Advantage Performance Group

Executive coach, consultant, facilitator and podcaster Andy Storch comes to Advantage from BTS, where he was also manager of sales enablement.

Learning providers participating in Chief Learning Officer's Exchange One Day in SAtlanta

Advantage team among participants at Chief Learning Officer Exchange in Atlanta

Carol Bunn and Bennett Phillips will be sharing customer stories and insights from some of the top learning solutions Advantage has helped design and implement.

Lindsey Coen-Fernandez

Lindsey Coen-Fernandez joins Advantage Performance Group

As a global leadership facilitator and coach, Lindsey brings more than 20 years as a business leader and entrepreneur.

An encore for Interplay

Advantage teams are bringing their top-rated Interplay session to HR conferences in Evansville, Nashville

Contact us

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