Plotting a course for sustainable growth
This was very effective training. The best I have ever seen. We enjoy working with Advantage Performance … but more importantly, the results keep getting better.”
– Vice President of Sales,
Integrated Circuits Manufacturer
AN ADVANTAGE CUSTOMER STORY
Continuous improvement and innovation in sales execution provide long-term impact
As a profitable integrated circuits manufacturer, we know that continuous improvement is critical to our success—not just in our products, but in our internal processes and programs as well. That’s why our sales organization has a long history of partnership with Advantage Performance Group. Over the years, Advantage has helped us implement programs that continuously improve the effectiveness and efficiency of our sales force. With their strategic partner BTS, they’ve brought us programs such as Sales Accelerator, Sales Blueprint, and Sales Team that have helped us differentiate ourselves through superior sales execution and innovation.
Our sales force has experienced great success over the years, but we know that we can never rest in our quest for long-term business impact. In an effort to further challenge our sales engineers, we asked Advantage to create a new program that would build on past success, reinforce use of past tools and learning, and provide new, innovative tools to help us achieve sustainable growth.
Putting scarce resources to their best use
Over the first two-day run of the program, our sales engineers demonstrated dramatic improvement in their ability to determine which companies and opportunities were worth investing in for sustainable growth, and, just as importantly, explain why."