Why You Need Charisma

All the hoopla of the past political season got us thinking about the importance of that unique likeability factor called charisma. Specifically, as business leaders, do we need to have – or develop – charisma?

In her insightful blog, HBR professor Rosabeth Moss Kanter says that yes, charisma can be a decisive business factor because it engenders trust. People trust a leader with charisma because they “have faith in the groups he can assemble because of his magnetism.” That’s a winning business formula. And in case you’re not naturally loaded with charisma (think: Clinton), you can cultivate some of its key ingredients:

  • A genuine interest in people
  • Listening to people’s needs and concerns, and showing that you will help them achieve their goals
  • Treating people like each is special and deserves attention
  • Remembering details about individuals

» Read the blog

The Advantage Team

Advantage Performance Group creates and delivers custom solutions from best-in-class learning providers to help leaders lead, sellers sell, and businesses flourish. Check out our free resources, and have a virtual cupcake on us!

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