Everybody knows that successful selling depends on trust. But what do customers need from you in order to trust you?
In this thought-provoking video, our Thought Leader partners HR Chally explain that customer trust has 3 components: candor, competence, and concern. Most salespeople have the first two down pat, “but concern (being more interested in the customer than in yourself) is the piece we don’t train for.”
The solution: put yourself in your customers’ shoes and always make sure they know you’re on their side.
Watch the video: (Please log in to view.)