What Creates Customer Trust?

Everybody knows that successful selling depends on trust. But what do customers need from you in order to trust you?

In this thought-provoking video, our Thought Leader partners HR Chally explain that customer trust has 3 components: candor, competence, and concern. Most salespeople have the first two down pat, “but concern (being more interested in the customer than in yourself) is the piece we don’t train for.”

The solution: put yourself in your customers’ shoes and always make sure they know you’re on their side.

Watch the video: (Please log in to view.)

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The Advantage Team

Advantage Performance Group creates and delivers custom solutions from best-in-class learning providers to help leaders lead, sellers sell, and businesses flourish. Check out our free resources, and have a virtual cupcake on us!

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